Attitudes are defined as learned predispositions toward a given object. Attitudes have three components. The affective component consists of the feelings or emotions one has about a situation. The cognitive component consists of the beliefs and knowledge one has about situation. The behavioural component refers to how one intends or expects to behave toward a situation.
From Steve Jobs ‘s cases, I found that Jobs attitudes included all the component of attitudes. Firstly, he as an affective component that is consists of feelings or emotions one has about a situation. There are hundred of different emotions that humans can experience and any one of these could be an affective component of attitudes. Jobs look likes angry and disappointed when the Apple’s company near bankruptcy in 1997. When he returned to Apple in 1997, it was producing an array of computers and peripherals, including a dozen different versions of the Macintosh. At the office, he suddenly shouted and grabbeb a Magic marker, padded in his bare feet to a whiteboard, and drew a two-by-twogrid and declared what their needed. After that, he deciding to focus on four great products, aone for each quadrant.
Beside that, Jobs attitudes also include in cognitive component that are consists of the beliefs and knowledge one has about a situation. Jobs got hives or worse when contemplating the use of great Apple software on another company’s uninspired hardware, and he was equally allergic to the thought that unapproved apps or content might pollute the perfection of an Apple device. It was an approach that did not always maximize short-term profits, but in a world fiiled with junky devices, inscrutable error messages and annoying interfaces, it led to astonishing products marked by delightful user experiences.
Then, the behavioural component. Jobs has intends or expects to behave toward a situation.
From this cases, when Jobs returned, he shifted Apple’s focus back to making innovative products: the sprightly iMac, the PowerBook, and then iPod, the iphone, and the iPad. As he explained, his passion has been to build an enduring company where people were motivated to make great products. But the products, not the profits, were the motivation.
You May Also Find These Documents Helpful
-
Attitudes are the positive or negative evaluation we make of something. As we grow, learn and experience things as individuals we form attitudes. These attitudes can be about…
- 2856 Words
- 13 Pages
Powerful Essays -
An Attitude is something that shows ones degree of disliking or liking an item generally through body movement or tone and the way you go about doing something.…
- 1138 Words
- 5 Pages
Good Essays -
Anticipatory socialisation occurs before entering into the organisation. It is facilitated by social interactions which can be formal or informal in which non group members learn to take on the values and standards of groups that they aspire to join. A job attitude is a set of evaluations of one's job that constitute one's feelings toward, beliefs about and attachment to one's job.Many workers like Jason experience a ‘surprise’ reaction when they are told about the job and what they actually do. Formed attitudes towards a new job starts at the recruitment process, interview…
- 836 Words
- 3 Pages
Good Essays -
Explanation: A) Attitudes are evaluative statements, either favorable or unfavorable, about objects, people, or events. They reflect how one feels about something.…
- 15213 Words
- 61 Pages
Satisfactory Essays -
Rollinson, D. (2008). Attitudes and emotions: Organisational behaviour and analysis-An Integrated approach, 4th edition. Pearson education: United Kingdom.…
- 4740 Words
- 19 Pages
Best Essays -
Attitudes are long term ideas individuals hold about themselves, objects, other people and issues. They have three components; affect (feelings), behaviour (actions) and cognition (thoughts). Attitudes are not something individuals are born with; they are learned from direct experiences and interaction with others.…
- 1532 Words
- 7 Pages
Powerful Essays -
Once an attitude is formed, it’s pretty much the way a person will think about any subject. A person’s attitude about their job, the product or service they produce, and about their leader will determine the quality of their work.…
- 696 Words
- 3 Pages
Good Essays -
Attitudes are evaluative statements- either favourable or unfavourable- about objects, people or events. Jung's definition of attitude is a "readiness of the psyche to act or react in a certain way" (Jung, [1921] Most attitudes are the result of either direct experience or observational learning from the environment.…
- 926 Words
- 4 Pages
Satisfactory Essays -
Like many Myers-Briggs Type Indicator Introverts who prefer thinking and sensing, Steve Jobs used his preferences primarily internally to analyze the data he gathered in an organized fashion much like the computers he helped develop. He was able to detach and objectively criticize the projects he worked on. This sometimes insensitive approach to problems was a double edged sword that lead to Jobs being fired from Apple in 1985 after losing a power struggle with Apple’s board of directors. Fortunately, Steve Jobs didn’t give up, and utilized his Perceiving preference to remain flexible and spontaneous in his approach to work. He acquired the computer graphics division from Lucasfilms and turned it into the critically and financially acclaimed Pixar Studios. He also started up NeXT Inc. that was acquired by Apple Inc. in 1996, and over the next four years Steve Jobs ascended to CEO of Apple bringing him full circle with the company.…
- 568 Words
- 3 Pages
Good Essays -
Extroverts like to meet new people, are outgoing, willing to confront others, moreover they tend to enjoy human interactions and spend more time in social situations (Judge et al. 2002). When requested to have a dialogue about his creation of Apple, Steve Jobs revealed his willingness in numerous interviews and front cover photographs. He had proven his relationship with the world media and for this reason; he exhibited this trait of an extrovert. Steve Jobs is also capable of influencing his people to have a strong desire to work. Many colleagues described him as a talented person who is captivating and can be a remarkable motivator…
- 1649 Words
- 7 Pages
Better Essays -
Harrison, D. A., Newman, D. A., & Roth, P. L. (2006). How important are job attitudes? meta-…
- 3457 Words
- 14 Pages
Powerful Essays -
An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment, but there is debate about precise definitions. Eagly and Chaiken, for example, define an attitude "a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor."[2] Though it is sometimes common to define an attitude as affect toward an object, affect (i.e., discrete emotions or overall arousal) is generally understood to be distinct from attitude as a measure of favorability.[3]…
- 6871 Words
- 28 Pages
Powerful Essays -
(b) An attitude is an overall evaluation that expresses how much we like or dislike an object, issue, person, or action.…
- 650 Words
- 4 Pages
Satisfactory Essays -
Established in 1980, founded by Mr. Ron Sim, OSIM is a global leader in branded healthy lifestyle products. OSIM has over 28 years of experience and uncompromising dedication in developing innovative and reliable healthy lifestyle. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM operates a wide point-of-sales network with more than 1,000 outlets in more than 360 cities across 33 countries in Asia, Oceania, Africa, the Middle East, Europe and North America. Its business currently comes under four complementary focuses - Health, Hygiene, Nutrition and Fitness. Each focus carries the fundamental theme of well-being, lifestyle and positive attitude. Together, they reflect OSIM's holistic and integrated approach to healthy lifestyle. In a 2008 survey by international market research company, Synovate, OSIM came up as the Number 1 Healthy Lifestyle products brand in consumers' minds across Asia. Overall, respondents across these markets ranked OSIM as the most preferred brand of healthy lifestyle products in Asia. In addition, OSIM brand ranked No 1 in spontaneous top-of-mind awareness, and was the 'Most Preferred Brand' of massage chair. OSIM Vision “The global leader in healthy lifestyle products” OSIM Mission “Bringing healthy lifestyle to you” (OSIM International, 2012)…
- 1293 Words
- 6 Pages
Powerful Essays -
Attitudes are usually defined as a disposition or tendency to respond positively or negatively towards a certain thing. They encompass, or are closely related to, our opinions and beliefs and are based upon our experiences. Since attitudes often relate in some way to interaction with others, they represent an important link between cognitive and social psychology. As far as instruction is concerned, a great deal of learning involves acquiring or changing attitudes. Attitude can alter every aspect of a person's life, including their education. Student attitudes on learning determine their ability and willingness to learn. If negative attitudes are not altered, a student is unlikely to continue his education beyond what is required. Changing students' negative attitudes towards learning is a process that involves determining the factors driving the attitude and using this information to bring about change.…
- 6367 Words
- 26 Pages
Powerful Essays