management

Good Essays
Topics: Starbucks, Coffee
Chapter 10
1. Make a list of Starbucks’ goals. Describe what type of goal each is. Then, describe how that stated goal might affect how the following employees do their jobs: Open 1200 new stores.
Revenue growth of 10 to 13 percent.
Earnings per share growth of 15 to 20 percent
Develop new coffee products
Stay true to its global social responsibilities
a) A part-time store employee, a barista in Omaha
A part time Barista has to contribute to keeping the quality and value of the drinks and food they are serving. They have to serve drinks that are just as good as the other stores around the world. That's what makes Starbuck's better than everybody else is because they have a high standard for what they serve. The Barista has to know the right amount of milk, syrup, sugar, etc. to put in the right drink. With the high quality training that the barista received, he or she can work in any Starbucks in the world. They would just have to learn the trends and language of that particular store.

b) A quality assurance technician at the company’s roasting plan in Amsterdam.
A technician working for a roasting plant plays a huge role in the value and quality of the coffee Starbucks is selling. Customers know that when they go to Starbucks that they will get a top of the line coffee with the finest coffee beans. The technician of a roasting plant would not have any corporate decisions in the expansion of the global market but it would be sending the coffee beans to the new stores opening in the world.
c) A regional sale manager
Region sales managers help with the value and quality of the product because they enforce the rules upon the workers of the store to produce the best coffee they possibly can. Sales managers can help with the expansion of the global market because they are the ones selling the product. They can help with the presentation to the new markets and share their personal experiences with the presenters so the presenters have positive

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