Management
Course Code: MGT 512
MANAGEMENT PRACTICES AND ORGANIZSATINAL BEHAVIOUR
Case Study: Mixing it up
SUBMITTEDTO: Ms. Preet Kanwal
SUBMITTED BY: Group 7 * Mohit Kumar(10901163),B31 * Sahibjot Kaur(10900945),B30 * Abhishek Kumar(10901330),B33 * Priyanka Chaudhary(10901216),B32 * Ankur Jaguri(10808406),B201
Summary:
The acquisitions of Pillsbury by General Mills lead to the challenge of combining the two well-known household brand names. Therefore, its chief learning officer Kevin Wilde decided to bring the best out of both the marketing organizations. Hence, to identify, share, and integrate the best out the two companies an intensive training program called Brand Champions was developed and implemented.
In this program the employees from different functional areas would train together. This training program benefited a lot as they could leverage beyond people’s functional expertise and it lead to increased communication among people of different functional areas improving communication throughout the company thus, reducing the level of uninformed griping among people with different specialties. Hence, building an understanding of how different functions worked and how important it is to work together for the company’s success.
The program was so effective that the workers of the production unit asked to have a mini-version of the program so that they could understand how the marketers spoke and how and why the things were done the way they were done. An example of the benefits of this training program is the success of Betty Crocker’s cookie-mix which was not known as well as was the Betty Crocker’s cake mix. The contribution to the suggestions on how to improve the cookie-mix resulted into reformulation of the cookie-mix by making it from the scratch which resulted into the brand owing 90 % of the dry cookie-mix category.
MANAGEMENT PRACTICES AND ORGANIZSATINAL BEHAVIOUR
Case Study: Mixing it up
SUBMITTEDTO: Ms. Preet Kanwal
SUBMITTED BY: Group 7 * Mohit Kumar(10901163),B31 * Sahibjot Kaur(10900945),B30 * Abhishek Kumar(10901330),B33 * Priyanka Chaudhary(10901216),B32 * Ankur Jaguri(10808406),B201
Summary:
The acquisitions of Pillsbury by General Mills lead to the challenge of combining the two well-known household brand names. Therefore, its chief learning officer Kevin Wilde decided to bring the best out of both the marketing organizations. Hence, to identify, share, and integrate the best out the two companies an intensive training program called Brand Champions was developed and implemented.
In this program the employees from different functional areas would train together. This training program benefited a lot as they could leverage beyond people’s functional expertise and it lead to increased communication among people of different functional areas improving communication throughout the company thus, reducing the level of uninformed griping among people with different specialties. Hence, building an understanding of how different functions worked and how important it is to work together for the company’s success.
The program was so effective that the workers of the production unit asked to have a mini-version of the program so that they could understand how the marketers spoke and how and why the things were done the way they were done. An example of the benefits of this training program is the success of Betty Crocker’s cookie-mix which was not known as well as was the Betty Crocker’s cake mix. The contribution to the suggestions on how to improve the cookie-mix resulted into reformulation of the cookie-mix by making it from the scratch which resulted into the brand owing 90 % of the dry cookie-mix category.