Preview

Management

Satisfactory Essays
Open Document
Open Document
413 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Management
From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to provide proudly quality entertainment for every member of the family, across America and around the world.
Walter Elias Disney, founder of the Walt Disney Company, was a pioneer in the development of animation as an industry.
The Disney mission statement reveals its unique formula for making profits, which is different from most other major U.S. corporations that focus on profit from a strictly financial viewpoint. Disney’s mission, in contrast, focuses on the intangibles that make the Disney brand unique and distinct, and from those intangibles, the Disney profits flow.
The Walt Disney Corporation Mission / Vision Statement:
One of the reasons why Disney has a reputation of delivering a seamless "magical" experience to its guests in all of its operations - theme parks, hotels, restaurants, retail stores, etc. - is because it has one overriding vision and mission for all of its business operations.
"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
About the Company:
Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and an excellent animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several entertainment studios, theme parks, products, and other media productions.
Company History:
The Walt Disney Company has a prestigious history in the entertainment industry, stretching

You May Also Find These Documents Helpful

  • Powerful Essays

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Dahl Make Up Quiz Disney

    • 581 Words
    • 3 Pages

    Disney was founded on Walt’s ability to create and innovate new characters. Disney offered an experience that was aimed at the family instead of just children. This translated to their theme park because Walt wanted to create a theme park that the whole family could enjoy (including the dad) and have the experience be innovative and exciting. Disney continues to operate in a way that appeals to more than just the child audience in all their business ventures. Walt’s vision is still evident throughout Disney and will continue to stand as a guide as they continue to pave their future.…

    • 581 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Walt Disney is a major amusement park conglomerate, understanding the dynamics of the business culture, economy, competition, information technology, and adhering to the social responsibility and ethical guidelines that are expected of the company to the stakeholders, along with regulatory forces. The goal of Walt Disney Corporations is to humbly embrace how the cultural differences in a society can be inclusive in working together for the common good of all…

    • 71 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    Walt Disney began as a cartoon studio in the 1920s more than eight decades later is become a global corporation, and premier provider of quality family entertainment across America and around the world.…

    • 1207 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Since then, the Walt Disney Company has made its name in the family and entertainment business, becoming one of the largest and most influential companies worldwide, owning markets in China, Japan, North…

    • 1607 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Today The Walt Disney Company is a world rebound Multibillionaire corporation but it has come a long way from its roots. Founded by Walt Disney and Roy O. Disney, the “Walt Disney Studios” as we know it today was founded on October 16, 1923 and was originally dubbed the Disney Brothers Cartoon Studio. The brothers were successful with a slew of popular cartoon such as Alice's Wonderland (1923), Oswald the Lucky Rabbit (1928), and Steamboat Willie staring the most famous Mickey Mouse, previously named 'Mortimer Mouse', who would later star in several Disney Studios produced films and become the icon of the Walt Disney Brand. “Walt Disney has been, arguably, the most influential American of the twentieth…

    • 1813 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    “The Walt Disney Company” is an international leader owning major brands in entertainment, content creation, and recreation. Founded on 1923 by Walt Disney and Roy O. Disney, the company soon became a leader in the animation industry with iconic characters such as Mickey Mouse. The company has since expanded beyond pure studio animation and into television, music, publishing, digital media, live action films theme parks and more. Their diversified business segments includes their media distribution networks, parks and…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Walt Disney Controversy

    • 613 Words
    • 3 Pages

    The Walt Disney Company has the mission to be one of the world’s leading producers and…

    • 613 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Walt Disney Research Paper

    • 4185 Words
    • 17 Pages

    For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s, it has grown to become a global corporation.…

    • 4185 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    The Walt Disney Company is one of the world’s dominant producers and providers of entertainment and information technology if not the most dominant. By using their anthology of brands to make their content, services and consumer products more unique than the other companies, They assume to be seeking to develop the most creative, creative and beneficial entertainment experiences and related products in the world. The Walt Disney Company tries to bring stories to life throughout their movies.…

    • 156 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The Walt Disney Company was established in 1923, by Walt Elias Disney and his brother Roy. The two brothers founded the organization on big dreams and determination. Their primary goal was to make people happy and provide quality entertainment. The Disney organization has been around for over 85 years. The core ideology of the Disney Company promotes a source of guidance and inspiration. The core values and mission of the company is what the employees base their foundation on. Attitude and behavior is attributed to the core values of the organization. The values that Disney represents are maintaining strong innovation, maintaining high quality services, and striving to achieve quality products. The underlying principles innovation, quality, community, and storytelling are what the Disney organization symbolizes.…

    • 820 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.…

    • 557 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Walt Disney Company is a leader in family entertainment, spanning the globe with its many subsidiaries in dozens of countries. Founded in 1923 by Walter and Roy Disney, the company was known then as The Disney Brothers Studio. Over the years, the name changed, additional companies were added, and the vision statement grew to focus on three fundamental pillars: “generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets around the world” (The Walt Disney Company, 2014).…

    • 716 Words
    • 3 Pages
    Good Essays
  • Better Essays

    get needed information out to the people while also being entertaining. A great example is during WW2.…

    • 1302 Words
    • 6 Pages
    Better Essays
  • Good Essays

    In addition to creativity, the company’s thorough knowledge and understanding of the family entertainment industry coming from its successful track record and history is a critical resource. Disney has been able to build a strong brand of wholesome and family-friendly image, which is closely aligned with Walt Disney’s original philosophy of creating a universal timeless family entertainment. While the Disney brand is widely recognized as wholesome, it is associated with family, rather than “kids only.” Understanding how to meet the needs of adults and children alike and creating an experience that families could enjoy together sets Disney apart from competitors and serves as a concrete base…

    • 733 Words
    • 3 Pages
    Good Essays