Management

Topics: Coca-Cola, Soft drink, Supply chain management Pages: 13 (4944 words) Published: January 11, 2013
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The Coca Cola Company|
Final Project|
Operations And Supply Management—MBA 6012|
Week 6 Assignment 2|
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Tumaika L Benefield|
8/8/2012|
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Introduction
The Coca Cola Company was founded in Atlanta in 1886 by John Smith Pemberton. The Atlanta pharmacist created the first and most popular product sold by the company in a three legged brass kettle in his backyard. The syrupy brew, a combination of fluid extracts from the coca leaf and the kola nut, was taken to a local pharmacy and combined with carbonated water and sold for a nickel a pop. The name Coca Cola was created by Pemberton’s assistant and was inspired by the two ingredients used to make the syrup. His assistant also created the distinct cursive script that is still currently associated with the brand (Liew, 2010). In 1894, a Mississippi businessman, Joseph Biederham became the first to bottle the Coca Cola product. He sent twelve bottles to Asa Griggs Candler, the company’s first president, who was not enthused about the idea. The bottling rights were secured by Thomas and Joseph Whitehead after Candler’s disapproval. A distinctive bottle was then created for the company so that buyers would know that they were getting the real Coca-Cola (The Coca Cola Heritage Timeline). Today the company is one of the largest soft drink companies in the world and has one of the most recognizable drink brands out there. The company is the number one provider of sparkling beverages, and still beverages such as 100 percent juice, juice drinks, waters, sports and energy drinks, teas and coffees, and milk and soy-based products. There are around 1.8 billion servings of its products served daily in over 200 countries (The Coca Cola Company Fact Sheet). Operations

The Coca Cola system is a global business that operates on a local scale. Coca Cola products are produced by this vibrant business system that operates in more than 200 countries around the world. The Coca Cola Company and its nearly 300 bottling partners worldwide are responsible for the manufacturing and distribution of its products to customers and consumers around the world. The system operates through multiple channels. The company manufactures and sells concentrates, beverage bases and syrups to bottling operations who manufacture, package, merchandise, and distribute the final branded beverages to customers and vending partners—grocery stores, restaurants, street vendors, convenience stores, movie theaters, amusement parks, etc. who then sell the products to consumers. (The Coca Cola System). Locations

As the world’s largest beverage company, Coca-Cola must ensure that their products are always available to their customers. The company operates on a local scale in every community they do business in. The company is able to create a global reach, with a local focus, because of the strength of its system, the Coca-Cola Company and its 300 bottling partners worldwide. The company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands, and is responsible for consumer brand marketing initiatives while the partners manufacture, package, merchandise, and distribute the final branded beverages to customers and vending partners who then sell the products to consumers (The Coca Cola System). Headquartered in Atlanta, GA, the company employs around 146,200 associates across six operating groups: Eurasia, Africa, Europe, Latin America, North America, and the Pacific. The locations include corporate offices and bottling investments (The Coca Cola System). In 2011, the company opened a new manufacturing facility and announced the expansion of its global business shared services operations. The company opened a new coca cola manufacturing and innovation facility in Wexford, Ireland and expanded its Global Business Shared Services organization in Drogheda. This location was chosen because it helps to support Coca-Cola’s strategic growth initiatives....

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Coca Cola ramps up in India
Bofah, K. (n.d.). What is Coke Made Of? Retrieved July 22, 2012, from eHow: http://www.ehow.com/about_5498134_coke-made.html#ixzz228tohRCC
Capacity Planning with APS(II): Soft Drinks
Doing Business with CCE: Suppliers. (n.d.). Retrieved August 5, 2012, from Coca Cola Enterprises: http://www.cokecce.com/pages/allContent.asp?page_id=92
Escanlar, R
Foley, J., & Kontzer, T. (2004, February 16). Coca Cola Plans To Refresh Supply Chain. Retrieved August 5, 2012, from Information Week: http://www.informationweek.com/news/17700199
Hochfelder, B
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Offshoring. (n.d.). Retrieved July 29, 2012, from Investorwords: http://www.investorwords.com/660/offshoring.html
Our Strategy
Pomoni, C. (2010, July 18). Why Coca Cola is Such a Sucessful Brand. Retrieved July 2012, from Wikinut: http://business.wikinut.com/Why-Coca-Cola-is-such-a-successful-brand/1do-m9n7/#Achieving-Brand-Reinvention
Process Map
Raw Materials and Other Supplies for Coa Cola Enterprises, Inc. (n.d.). Retrieved August 6, 2012, from Wikinvest: http://www.wikinvest.com/stock/Coca-Cola_Enterprises_(CCE)/Raw%20Materials%20
Soft Drinks
The Coca Cola System. (n.d.). Retrieved July 29, 2012, from Coca Cola Company: http://www.thecoca-colacompany.com/ourcompany/the_cocacola_system.html
Liew, N
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