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Management

Josh Hamit

000502742

Coursework Header Sheet 172416-247

Course Coursework Tutor

BUSI1324: Managing Strategy Case Study Analysis D Sircar

Course School/Level Assessment Weight Submission Deadline

BU/UG 40.00% 30/03/2011

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

000502742 Tutor's comments

Josh Hamit

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Josh Hamit

000502742

Contents
1. 2. 3. Introduction ................................................................................................................................................. 4 Apple Inc. ..................................................................................................................................................... 4 External Analysis .......................................................................................................................................... 5 3.1 PESTEL Analysis .......................................................................................................................................... 5 3.2 Personal Computer Industry ...................................................................................................................... 7 3.2.1 Competitive rivalry ............................................................................................................................... 7 3.2.2 Implications to Apple ............................................................................................................................ 8 3.2.3 Critical Success Factors for the Personal Computer Industry

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