Mamma Mia Case Study
Mamma Mia!
Introduction
Mamma Mia is a global musical phenomenon which is playing simultaneously around the world in more countries than any other musical. It has become a global entertainment experience and has brought back to life the tremendous writing talents of ABBA's Benny Andersson and Bjorrn Ulvaeus.
ABBA Fans simply can't get enough of Mamma Mia! as tickets sales are always in demand and the musical continues to sell out to packed houses night after night. Mamma Mia’s claim to fame has been a long roller coaster ride. The show had its ups, downs, twists and turns. It had gained a lot of critics and fans. It had its fair share of controversies. But nonetheless, It made people get up on their seats and dance to the song “Dancing Queen” and made everyone sing along with “Thank You For The Music.” Love the show or hate it, you can’t deny the fact that it is a phenomenal feel-good musical.
I. Main Issue Basically, the main issue is how did “Mammia Mia!” achieve success in musical theatre? The executive producer of the musical, Judy Craymer reflected on the recent failure and wondered about the factors that had contributed to Chess’s Broadway failure. On the other hand, how did the production team deal with the opportunities, options available and consequences in creating Mamma Mia.
SWOT Analysis
Opportunities Threats
ABBA music is very popular among the people of London and Europe making them a likely market. There was a rescission and loss of tourism on the 11th of September causing many shows a loss of income.
The bombing of the world trade center placed the city of New York in a state of depression. This posses as an opportunity for a show like Mamma Mia to step in and brighten the mood or lift the load. Only a handful of U.S. citizens know and or like Abba music making the U.S. a hard market to attain. This poses as a problem for launching on Broadway.
Bringing Ulvaeus and Andersson into the world of theater, offering the duo a unique platform for
Introduction
Mamma Mia is a global musical phenomenon which is playing simultaneously around the world in more countries than any other musical. It has become a global entertainment experience and has brought back to life the tremendous writing talents of ABBA's Benny Andersson and Bjorrn Ulvaeus.
ABBA Fans simply can't get enough of Mamma Mia! as tickets sales are always in demand and the musical continues to sell out to packed houses night after night. Mamma Mia’s claim to fame has been a long roller coaster ride. The show had its ups, downs, twists and turns. It had gained a lot of critics and fans. It had its fair share of controversies. But nonetheless, It made people get up on their seats and dance to the song “Dancing Queen” and made everyone sing along with “Thank You For The Music.” Love the show or hate it, you can’t deny the fact that it is a phenomenal feel-good musical.
I. Main Issue Basically, the main issue is how did “Mammia Mia!” achieve success in musical theatre? The executive producer of the musical, Judy Craymer reflected on the recent failure and wondered about the factors that had contributed to Chess’s Broadway failure. On the other hand, how did the production team deal with the opportunities, options available and consequences in creating Mamma Mia.
SWOT Analysis
Opportunities Threats
ABBA music is very popular among the people of London and Europe making them a likely market. There was a rescission and loss of tourism on the 11th of September causing many shows a loss of income.
The bombing of the world trade center placed the city of New York in a state of depression. This posses as an opportunity for a show like Mamma Mia to step in and brighten the mood or lift the load. Only a handful of U.S. citizens know and or like Abba music making the U.S. a hard market to attain. This poses as a problem for launching on Broadway.
Bringing Ulvaeus and Andersson into the world of theater, offering the duo a unique platform for