Malling Culture
| An Emergence of Shopping experience - Malling culture
What comes to your mind when you hear the word `Mall`? Shopping, food, movies, entertainment or maybe time pass? Well, the word may bear different meanings to different people but it definitely stands for more than any of these things. Today, shopping malls have become a part and parcel of daily life of people living in Metros and big cities.
Introduction
Mall culture in India and especially in Delhi & NCR has grown with an incredible pace. Just a few years back, people had to make a choice among shopping, movies or hanging out on a holiday but thanks to our malls, all these jobs can be performed at the same time, under the same roof and that too with a wonderful experience. And it is basically the experience and not the intention that counts when it comes to malls.
The reason why shopping malls are so popular lies in their international appeal. It seems to be a thing of history when shopping malls had their presence only in places like Singapore and Dubai. In fact, now they are everywhere around us.
If we dive back in time to the early Nineties, Ansal Plaza appeared to be the only popular shopping mall of the region but presently there are more than two dozens of well-established malls in the region and another 140-odd new shopping arcades are set to dot the city landscape in days to come.
People find these malls to be the best place to shop or hang out in summer heat as they offer free entry to a completely air conditioned complex with good music playing all around and loads of window shopping opportunity which is appreciated by one and all. Not to forget the numerous food joints that serve different cuisines meant to magnetize the taste buds of all the foodies.
Though malls are equally popular among all ages, the true lovers of multiplexes are the youngsters for whom malls are the `ultimate place to be`. These malls serve their various purposes like shopping, watching movies,
What comes to your mind when you hear the word `Mall`? Shopping, food, movies, entertainment or maybe time pass? Well, the word may bear different meanings to different people but it definitely stands for more than any of these things. Today, shopping malls have become a part and parcel of daily life of people living in Metros and big cities.
Introduction
Mall culture in India and especially in Delhi & NCR has grown with an incredible pace. Just a few years back, people had to make a choice among shopping, movies or hanging out on a holiday but thanks to our malls, all these jobs can be performed at the same time, under the same roof and that too with a wonderful experience. And it is basically the experience and not the intention that counts when it comes to malls.
The reason why shopping malls are so popular lies in their international appeal. It seems to be a thing of history when shopping malls had their presence only in places like Singapore and Dubai. In fact, now they are everywhere around us.
If we dive back in time to the early Nineties, Ansal Plaza appeared to be the only popular shopping mall of the region but presently there are more than two dozens of well-established malls in the region and another 140-odd new shopping arcades are set to dot the city landscape in days to come.
People find these malls to be the best place to shop or hang out in summer heat as they offer free entry to a completely air conditioned complex with good music playing all around and loads of window shopping opportunity which is appreciated by one and all. Not to forget the numerous food joints that serve different cuisines meant to magnetize the taste buds of all the foodies.
Though malls are equally popular among all ages, the true lovers of multiplexes are the youngsters for whom malls are the `ultimate place to be`. These malls serve their various purposes like shopping, watching movies,