Mall Management - Ampa Skywalk

1. INTRODUCTION The minor project aims at studying the various aspects governing mall management by taking „Ampa Skywalk Mall‟ located in Chennai as a case study and endeavours to identify the areas of improvement in the mall in terms of facilities. 1.1 Indian Retail Industry: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. India retail industry is the most promising emerging market for investment. In 2007, the retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country. In 2009, it rose to 12%. The India retail industry is expected to grow to US$ 700 billion by 2010. The organized sector is expected to be 20% of the total market share. The Indian retail industry undergoes major revolutions. Retailing in India is gradually becoming the next boom industry. In India, there will be the fastest growth in retailing and real estate. The consumer buying patterns and behaviours are changing steadily. The growth of India 's retail sector is not only limited to urban areas but also growing in rural areas. In the next five years, it is expected that, India 's retail industry will expand more than 80%. 1.2 Shopping Malls & Mall management: A shopping mall, shopping centre or shopping precinct is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. The partial foreign direct investment

Bibliography: 1.http://beta.thehindu.com/life-and-style/leisure/article23980.ece?homepage=true 2.http://en.wikipedia.org/wiki/Anchor_store 3.http://www.indianrealtynews.com/retail-market/mall-management-to-take-up-as-the-nexttrend-in-indian-retail.html 4.http://business.mapsofindia.com/india-retail-industry/ 5.http://property.magicbricks.com/newproperty/img/MallMgtlow.pdf?Country=Asia&Language=EN 6. http://www.ampaskywalk.com 7. http://www.ampa.co.in 18