Another important thing is environment. Urban stores have an environment of urban feelings. The urban building structure, buffed and tinted roof, original concrete floor, Glassed winnow, hand cut green wallpaper etc always provide a urban feel. The is a balance between design and functionality. Lighting throughout the store is also used to emphasize the focus on food.…
J.C. Penny is creating a new interface for retail, offering new boutiques in the store. Today there are 17 shops. In the future there will be a 100 shops. This should aid in appealing to a diverse set of customers by essentially creating a “mall within a mall”. (JCP Online, 2013)…
The key trend that has revolutionized the retail industry in all these years is the advent of internet as a major shopping channel. The traditional brick and mortar stores and the mall experience are getting negatively affected by the increasing use of internet as a shopping medium. To overcome the threat of ecommerce and online retailing, Mall of America's marketing team should make more efforts to continue their brand positioning of MOA as a unique tourist attraction and just not another shopping mall. In making future plans, the MOA's marketing team should try to distinguish themselves by providing new and unique experience to its visitors by continuously innovating and offering value added features to the mall. Further, internet should be extensively utilized as a tool to market the mall to consumers from outside the region.…
David Guterson’s narrative about the Mall of America delves into several facets that are embedded throughout the mall both physically and mentally. A vivid description about the mall’s interior design makes the audience feel like they have visited the mall. Guterson also writes about how people, individually and as a society, are effected psychologically by this pseudo-metropolis. The grandeur of the mall is, without question, second to none. Shoppers are drawn to visit because of all the modern frills contained within. A theme park, arcade, hundreds of shops, and eateries are the staples of the mall, but the gardens, flowers, and trees define the mall as being “the best of the best.” The atmosphere created by combining “Mother Earth” with…
The mall is composed of columns, patterned tiles, and iron rod railings. The mixture of clean glass and stone makes the aesthetic of the mall very welcoming. The bright lights light up every inch leaving no part in any kind of darkness. The pure white lights that shine from the ceiling makes all the colors pop. The wooden benches with iron rails were…
Shopping mall is a classic icon of American culture. Such big shopping center is specifically designed to meat the needs of today’s customer. We like how convenient it is to shop, eat and be entertained all in one place. It is a perfect place to spend an afternoon with your family or if you’re a teen hang out with your friends. But we might just be underestimating the real power such places have over our society. There are plenty of subtle messages being sent to us and those messages in fact play a huge role in the socialization process and shaping of our society as a whole.…
In Alan Brinkley’s essay The Mall he explores the history of shopping complexes in the United States and gives us insight on the different kinds of complexes. The mall started off as a shopping center. The first shopping center was the Country Club Plaza, opened in Kansas City in 1924. The shopping center soon increased in size and became small “strips.” In 1956, the first enclosed, climate controlled shopping opened in Minneapolis and was called South Dale Shopping Center many cities. The malls spread and began to have similar aspects of the downtowns that they were rapidly displacing, but they were safer. Soon after that malls started being built in many cities. The malls were still increasing in size and they were begging to add movie theaters, video arcades, bowling alleys, restaurants, and hotels. “In cities and towns in every part of America, malls became not just a place for shopping, but often centers of a much-altered community life as well” (Brinkley 115). Malls became like little cities with their own police that were private security forces. For the most part they were able to keep undesirable customers off the premises. Mall evolved into self-contained imitations of cities, minus many of the troubling abrasive features of downtowns. Malls set out to be perfect urban spaces mostly having white middle class women in mind. Many teenagers began to cling to the malls instead of other hang out spots such as street corners, parks and downtown. The mall became a universal shopping center that attracted everyone.…
Anne Norton’s The Signs of Shopping starts her essay out with shopping at the mall. Shopping at the mall briefly describes what the mall is and who is there, for example, she explains that the mall is the only place where young and old of different cultures come together in one place. She goes on discussing how women use the mall to escape the household and for a sense of dependency. Thus more, surrounding themselves with women and simply enjoying their time with each other at the mall. However, she moves on to shopping at home, how people don’t need to go in the public place surrounded by the different cultures of individuals, it can be all done in solitude. The catalogs take up for all that a person misses from not going to the mall and tv…
This assignment addresses two retail areas in Toronto. The first one is the ancillary area west of Bay Street and the second one is Yonge street north of Price Street (The exact area of observation can be found by viewing the two maps in the Appendix). Despite the fact that both retail areas are in the center of Toronto and only a few kilometers away, their character and other characteristics however, are drastically different from each other. Evidences are collected during the field observation to compare and contrast the two types of retailing activities, and presented below.…
Their two distinctive characteristics include a large, bold-lettered, well lit sign and large windows across the entire front entrance viewing into the stores. These characteristics catch the eye of their consumers and allow them to take a quick glance at the merchandise in the store, as a large portion of it can be seen simply from the outside view. This proves to be effective for their free-standing stores and especially for their mall locations as it draws the eye away from competition and creates curiosity to enter the…
Although, this is the only part of his essay with actual number facts, his remaining opinions are interesting as well. Farrell states, "Currently, America's shopping centers (most of which are malls) generate more than a trillion dollars in annual sales more than half on the nation's retail activity." Just the though of one trillion of anything is an overwhelming amount to think of, especially in reference to how much money is actually spent at the mall per year. The other numbers, such as millions of people being employed and billions of square feet of leasable space add to the extent of what malls are becoming and continue to intrigue the reader. Lewis also states facts, but that of which he has gained through interviews with people who are often at the mall. Farrell used his factual numbers as a way to capture our attention so we would pay attention to his ideas; while Lewis used his factual information as the focal point of his essay. Ira Zepp uses his facts by referring to Eliade and Wheatley, as well as referring to architectural designs. He notes figure 10.3, which says "Park City, Lancaster PA. This mall reflects the many circles of a rose window, the quadrilateral design of a mandala, and the floor plan of a typical cathedral or basilica. The center of this mall in inescapable." With a picture right infront of you, it's…
In the early 1990's, Americans were spread out and the suburbs were not as appealing. When the American mall came, numerous ideas and opportunities came as well. Americans began to move closer to these newly found projects and begin to socially adapt. The American mall allowed people to come together and have the opportunity to shop, eat, and socialize all in the same place. Malls began to offer more than just a place to shop. In the 1950's, we saw Gruen's creative design of an enclosed complex that was equip with central garden courts with fishponds, balconies, hanging plants, and cafe tables. These buildings also began to come built with central air and heating, which was very modern during this time. Malls were now becoming a place for people to not only shop, but a place of enjoyment and relaxation. People no longer began to come to the mall to buy clothing or house ware; they began to see the mall as a fun, new innovative place of excitement. People would meet each other at mall to hang out and have fun because all in the same building were places for consumers to enjoy children’s' play areas, live shows, and packed auditoriums (Gruen and Smith, 24). A variety of foods in either the food court or themed restaurants were also available. There were different ways to get people on board with this new building. Some days employees were asked to bring their families to the mall and…
During this second observation at Coastal Grand Mall in Myrtle Beach, South Carolina, I learned many things. I went to this location on a Saturday night, where it was full of young people. The weather outside was warm, but rainy, so I believe this caused even more people to look for indoor fun, so the mall was packed on this Saturday night.…
The Mall of America has over five hundred stores. This gives men and women many choices of what they can purchase. It can be anything from home decors, wedding accessories, jewelry, or clothing. Not only does shopping attract adults, but teenagers and children too. For teenagers, there are many given choices of different clothing styles for everyone who has a different taste. There are also accessories such as jewelries, handbags, hats…etc. For the children, there are also many stores full of toys. A couple of toy stores would be the Disney store, the Lego store, and the Toys-r-us store. So with five hundred stores in the Mall of America, it gives a variety of different options for shopping.…
The following assignment allows you to analyze the Mall of America. You will have the opportunity to develop strategies designed to assist…