Preview

Malev Hungarian Airlines

Powerful Essays
Open Document
Open Document
4863 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Malev Hungarian Airlines
Malev Hungarian Airlines

Outline * History * Situation Analysis * Environmental Scanning * External Scanning * Internal Scanning * IFAS, EFAS, SFAS * Strategies, New Mission & Objectives * Portfolio Analysis * BCG Matrix * Strategy Implementation

History
Malev Hungarian Airlines (Magyar Légiközlekedési Vállalat) was founded in 1946 as the principal airline and flag carrier of Hungary until its bankruptcy in 2012. Located in Budapest International Airport, the airline flew to more than 45 destinations in 34 countries, with a fleet of 22 aircrafts.
Hungarian civil aviation was led by small firms such as Aero Rt. (in 1910), Maefort and Malert. However, because of WWII, these airlines were not able to continue their operations and were forced to suspend their flights & services. March 1946 witnessed the foundation of the Hungarian-Soviet Civil Air Transport Joint Stock Company (Maszovlet), later known to be Malev. In 1956, Malev was created through the acquisition of all Soviet shares in Maszovlet. The airlines continued to expand in its fleet, with buying more aircrafts, as well as expanding in its destinations, by extending flights to cover nearby countries.
With the fall of the Soviet Union, Malev stopped operating with Soviet-built aircrafts, such as Tupolev and Illyushin, and began using “western”-built aircrafts, such as Boeing. This move showed clearly that the country, amid 1989 political changes in the country, was trying to get out of the shadow of the Soviet Union, with most of the central European countries struggling to get rid of their communist regimes.
In 1984, Malev was admitted as a full-right member of the International Air Transport Assocatioan (IATA), and by 1990, Malev was carrying over a million passengers per year, reaching 40 destinations in 30 countries, it also managed to be among the top 10 Hungarian companies. In 1992, Malev acquired new Boeing aircrafts and started

You May Also Find These Documents Helpful

  • Good Essays

    Airline Industry

    • 668 Words
    • 3 Pages

    The shares of the airlines rose 28% in 2010(2011 IATA). As the global economic recovery, the finance of the airlines performed excellently. The situation of the airlines may continue to be better. There will more than 1400 airplanes be came into use.…

    • 668 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Few invention of science has change the way people live and experience the world they are living and airplane is one of them. The oldest airline company of the world is KLM, a subsidiary company of air France, start to operate from 1920. Today the airline industry has reached to the point where it would be hard to think of life without air travel. It has shortened the time and narrowed the world to us.…

    • 6597 Words
    • 27 Pages
    Good Essays
  • Best Essays

    TAM Airlines is the largest airline in Latin America in terms of number of annual passengers flown.[16]Along the first countries to have regular airlines in Latin America were Colombia with Avianca, Chile with LAN Chile (today LAN Airlines), Dominican Republic with Air Dominicana, Mexico with Mexicana de Aviación, Brazil with Varig, and TACA as a brand of several airlines of Central American countries (Honduras, El Salvador, Costa Rica, Guatemala and Nicaragua). All the previous airlines started regular operations before World War II.…

    • 4400 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Matav Hungarian Telecommunications Company was established in 1991 when Hungarian Post was split into three divisions. Matav remained a state-run company until 1993 when the Hungarian government sold off the company , and that was a significant turning point in the history of the company since the privatization process was the largest foreign investment in Hungary.…

    • 999 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Airline Industry in Malaysia

    • 4657 Words
    • 19 Pages

    Industry Overview The airline industry is a large and growing industry. In the past years, air travel has been growing by 6% a year and scheduled airlines carried more than 1 billion passengers in 2008. The airline industry involves large capital requirements. For example, the requirements for aircraft, close monitor by the government regulations, competition from other tourist transport and the requirement to have high level of expertise to operate and manage. In the airline industry, aircraft manufacturer is conquered by two companies. They are The Boeing Company and the Airbus SAS. In Malaysia, airlines are separated into two; 1) Passenger airlines and 2) Cargo airlines. The passenger airlines in Malaysia are Air Asia, Malaysia Airline System Berhad (MAS), Firefly which is owned by MAS, Layang-Layang Aerospace which is based in Sabah to provide air services to Layang-Layang Island, Berjaya Air which is owned by Berjaya Group, Sabah Air and last but not least Hornbill Skyways which is a helicopter service that operates in the rural area of Sarawak. Other than passenger airlines, there are also three cargo airlines that operate in Malaysia. They are the Athena Air services, MAS cargo and Transmile Air Services. Despite the various kinds of air operators, the airline industry in Malaysia is being monopolized by two main operators. The first one is the Malaysia Airline System Berhad (MAS), which is Malaysia’s full service national carrier that first took the skies in 1947 under the name of Malayan Airways Limited. It was formed through a joint initiative of the Ocean Steamship Company of Liverpool, Straits Steamship of Singapore and also Imperial Airways. With a team of young and dynamic people, the domestic carrier turned into an international airline in less than a decade and the name MAS was only fully incorporated in 1973 after going through numerous mergers and separations. As of today, MAS flew nearly 50 000 passengers daily to 100 destinations worldwide. The…

    • 4657 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Aeroflot

    • 675 Words
    • 3 Pages

    Aeroflot is one of the oldest airlines in the world, tracing its history back to 1923. During the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world.[4][5] Following the dissolution of the USSR, the carrier has been transformed from a state-run enterprise into a semi-privatised company which ranks amongst the most profitable in the world. The airline joined SkyTeam in April 2006, becoming the 10th member of the alliance.[6][9]…

    • 675 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Cathay Pacific

    • 669 Words
    • 3 Pages

    According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by 1967 they were unlimited customers. In the same era it also bought its first jet engined aircraft. It was the Convair 880. It seemed as if here was success after success because soon after buying the new aircraft they introduced their international flights.…

    • 669 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Airbus group

    • 2927 Words
    • 12 Pages

    European Aeronautic Defense and Space company (EADS) is a European group industry present on the civil aerospace industry and military. In January 2014, EADS will be renamed AIRBUS GROUP because of the popularity of AIRBUS, well known in the world. This group was created in 2010 with the merger of DASA, Aerospatiale-Matra and CASA. Since the group's inception, French, German and Spanish are working together on many projects. To date, EADS soon AIRBUS GROUP have many subsidiaries (Airbus, Astrium, Cassidian, Eurocopter), more than 133000 employees in the world and 1033 billion profits.…

    • 2927 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    In 1991 Lufthansa airlines was almost bankrupt. In 1999 the company already announced record results in its 70-year history, helped to found the Star Alliance, the industry 's largest network, and is now looking to become one of the leading airlines in the world.…

    • 7568 Words
    • 28 Pages
    Powerful Essays
  • Better Essays

    Economic Liberalization

    • 4525 Words
    • 19 Pages

    Also, in the 1950s and 1960s the centrally planned economies of Eastern European apparently grew exceedingly fast, with the former Soviet Union (FSU) in particular showing impressive overall technical achievements.…

    • 4525 Words
    • 19 Pages
    Better Essays
  • Good Essays

    MAS COMPANY ANALYSIS

    • 6987 Words
    • 28 Pages

    On 2 April 1947, MAL took to the skies with its first commercial flight as the national airline. Driven by a young and dynamic team of visionaries, the domestic carrier turned into an international airline in less than a decade.…

    • 6987 Words
    • 28 Pages
    Good Essays
  • Satisfactory Essays

    Turkish Airlines

    • 6625 Words
    • 27 Pages

    30,7 12,9 28,7 AEA 10,0 4,4 9,5 TK 54,8 55,2 61,1 2008 AEA 11,5 9,4 8,3 TK 26,6 35,3 29,9 2009 AEA -5,8 -4,2 -4,5 TK 15,8 15,2 19,0 2010…

    • 6625 Words
    • 27 Pages
    Satisfactory Essays
  • Better Essays

    business plan

    • 20371 Words
    • 106 Pages

    Market factors favor inauguration of a new airline to meet the demand for additional, higher-quality passenger and cargo service linking Western Europe with the rapidly expanding markets of Southeastern Europe and Turkey, and linking Southeastern European destinations, via Western European hubs, to trans-Atlantic and global destinations.…

    • 20371 Words
    • 106 Pages
    Better Essays
  • Best Essays

    At its last session the Board of Directors of Malév Hungarian Airlines debated the company 's three-year strategic plan, one critical element of which is the company 's stabilization and alignment…

    • 3042 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Turkish Airlines

    • 573 Words
    • 3 Pages

    Capitalism's last evolved version: neo-liberalism is in the every corner of the world now. In this system, one of the most important, main subject is free trade. Some people think we shouldn't import. They say when we buy product, GNP can't improve. In other hand, some people say we should import. They think everybody should specialize in best product. Thus, products are getting more economic. However, I don't believe that we can't make a decision about what is import and export. It is very difficult to understand this topic because many firms contribute for one product's manufacturing. So, we can not say that is import and export because everbody needs everyone. There are some reasons lead people to import. These are techinical causes, entrepreneurial firm's causes and economic causes lead to import.…

    • 573 Words
    • 3 Pages
    Good Essays