Malcolm Gladwell Blink Chapter Summaries
Cameron Fuller
Professor Booth
English 1020-10
30 September 2014
Chapter Five Summary of Blink: The Power of Thinking Without Thinking
In chapter five of Blink: The Power of Thinking Without Thinking, in which Malcolm Gladwell has several main points of focus, which correlate previous chapters and bring new ideas into sight. In the previous chapters, he talks about “thin-slicing” (Gladwell Ch. 1, Section 2, Paragraph 7), which is finding patterns in narrow windows of experience and also how snap judgment can help you in situations in which quick reactions are used. In chapter five he focuses on the other side of “thin-slicing” (Gladwell Ch. 1, Section 2, Paragraph 7), showing that you cannot always trust it, how emotional involvement can …show more content…
5, Section 5 Paragraph 1) is another prime example showing that people are not able to understand why they feel a certain way, and fear it. Herman Miller, a furniture brand had created a very innovative new chair that was designed for people who constantly use office chairs, like business executives and other office workers. It wasn’t leather or big and black like most executive chairs, but small, wrapped with mesh over an exoskeleton, and with a new age look. It had a system that moved the top and bottom independently to allow for a more ergonomic feel. It was incredibly comfortable, cool, and different. They took these chairs to different offices and had the people rate the chair. To much disappointment of Herman Miller, the testers came to the conclusion that the seat wasn’t uncomfortable, it was just hideous and no one liked it because of that reason. The company could have just called it quits, but they kept pushing the product. Eventually the chair began to gain much needed attention for it’s design, winning numerous awards from high up design communities and eventually took over the chair industry as the chair everyone wanted (Ch. 5, Section 5 Paragraph 9). Once it became familiar to the masses, the chair gained attraction, because it wasn’t weird, and unknown. They were told it was beautiful, so in turn everyone began to see it in that light, going to show that unfamiliarity is a killer for new brands and ideas, or even Kenna (Ch. 5, Section
Professor Booth
English 1020-10
30 September 2014
Chapter Five Summary of Blink: The Power of Thinking Without Thinking
In chapter five of Blink: The Power of Thinking Without Thinking, in which Malcolm Gladwell has several main points of focus, which correlate previous chapters and bring new ideas into sight. In the previous chapters, he talks about “thin-slicing” (Gladwell Ch. 1, Section 2, Paragraph 7), which is finding patterns in narrow windows of experience and also how snap judgment can help you in situations in which quick reactions are used. In chapter five he focuses on the other side of “thin-slicing” (Gladwell Ch. 1, Section 2, Paragraph 7), showing that you cannot always trust it, how emotional involvement can …show more content…
5, Section 5 Paragraph 1) is another prime example showing that people are not able to understand why they feel a certain way, and fear it. Herman Miller, a furniture brand had created a very innovative new chair that was designed for people who constantly use office chairs, like business executives and other office workers. It wasn’t leather or big and black like most executive chairs, but small, wrapped with mesh over an exoskeleton, and with a new age look. It had a system that moved the top and bottom independently to allow for a more ergonomic feel. It was incredibly comfortable, cool, and different. They took these chairs to different offices and had the people rate the chair. To much disappointment of Herman Miller, the testers came to the conclusion that the seat wasn’t uncomfortable, it was just hideous and no one liked it because of that reason. The company could have just called it quits, but they kept pushing the product. Eventually the chair began to gain much needed attention for it’s design, winning numerous awards from high up design communities and eventually took over the chair industry as the chair everyone wanted (Ch. 5, Section 5 Paragraph 9). Once it became familiar to the masses, the chair gained attraction, because it wasn’t weird, and unknown. They were told it was beautiful, so in turn everyone began to see it in that light, going to show that unfamiliarity is a killer for new brands and ideas, or even Kenna (Ch. 5, Section