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MALBORO STRATEGIC BSNSS MARLBORO PRESENTATION

ASLAN \ JOAO \ ANNA \ OTABIA

TOBACO MARLBORO MARKET
COMPETITORS, MARKETING AND BANS BY JULIO SORIA

MARLBORO BEGININGS
Marlboro is the world’s largest selling brand of cigarettes. It is made by the Philip Morris Company, originally a London-based cigarette maker. Philip Morris named the cigarette after the location of the company’s first factory in London’s Great Marlborough Street. In 1902, Morris created a New York branch to market his brands in the U.S.A. The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette. In the 1960s that changed as “Marlboro Man” came along. In America, Marlboro is the number one cigarette brand. In 2009, Marlboro's market share of 42% was larger than its two largest competitors combined. Marlboro had to rebrand products marketed as "Lights” or "Mild” because that gave the impression its cigarettes are safe. Marlboro has been a big sponsor of motor racing since 1972.

TOBACCO MARKET IN THE WORLD AND REPERCUSSION
Tobacco had already long been used in the Americas when European settlers arrived and introduced the practice to Europe, where it became popular. Many Native American tribes have traditionally grown and used tobacco with some cultivation sites in Mexico

Powerfully addictive properties of tobacco, tolerance and dependence develop. The usage of tobacco is an activity that is practiced by some 1.1 billion people, and up to 1/3 of the adult population

World Health Organization (WHO) reports it to be the leading preventable cause of death worldwide

Economy. Major tobacco companies have encouraged global tobacco production. Philip Morris, British American Tobacco and Japan Tobacco each own or lease tobacco manufacturing facilities in at least 50 countries and buy crude tobacco leaf from at least 12 more countries. This encouragement, along with government subsidies has led to a glut in the tobacco

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