Journal: Chinese Management Studies,
Volume: 4, No. 22, 2010.
Author: (a) Khalil Md Nor (Department of Management, UniversitiTeknologi Malaysia, Johor)
(b) JanejiraSutanonpaiboon (Department of Business Administration, School of Business and Economics, Sonomo State University, Rohnert Park, California, USA and
(c) Nor HamimahMansor (Department of Management, UniversitiTeknologi Malaysia, Johor) 1. INTRODUCTION
Internet banking is increasingly becoming a popular channel for banks to provide banking services to their customers. The trend is not isolated in developed countries but also is taking place in developing and less developed countries. The widespread of Internet Banking is probably due to its benefits.
In Malaysia internet banking was officially allowed by the Malaysian Central Bank on June 1, 2000. Malayan Banking Berhad (Maybank) was the first bank to offer internet banking in Malaysia so called Maybank2U. Currently, most major banks in Malaysia offer internet banking services.
Researchers have applied many theories to predict factors that influence individuals to use Internet Banking. The technology acceptance model (Davis, 1989), the theory of reasoned action (Fishbein&Ajzen, 1975), the theory of planned behavior (Ajzen, 1991), the innovation diffusion theory (Rogers, 1995), and the decomposed theory of planned behavior (Taylor & Todd, 1995) have been successfully forecast the factors that influence individuals to use Internet banking. The theories have contributed significantly in providing strategic guides to respective institutions to enhance the adoption of Internet banking.
The purpose of this paper is to looks at factors that influence banking customers’ intention to use Internet banking. The emphasis is on the impact of cultural trait against the intention to use the technology. Using Technology Acceptance Model (TAM) and trust literature, the study investigates the
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