Making Meanings assignment 1
Topics: Amyotrophic lateral sclerosis / Pages: 3 (1173 words) / Published: Jun 5th, 2015

This is a critique challenge about a heat topic recently, Ice Becket Challenge (ICB). Amyotrophic Lateral Sclerosis Association created a campaign, ICB to help Amyotrophic Lateral Sclerosis (ALT) patient. This campaign was successful and assist the association get a huge donations. There are a lot of people participate this campaign and promote it, however some people against this campaign. In youtube, a young man post the ICB video and made a big echo and let me reflect ICB and ALT. This report will give the background about this video and define what is critique, then mainly focus on critique this video: the mode and the critique point of the video, the challenge points of the video and how does the video/critique make me difference, also will state how the video achieving its critique.

First of all, this video is talking about the young man, who gets ALT, and he participate the IBC. The video have two main parts, the first part is talking about he used the humorous and funny way to do the IBC and the second part is the young man describe what ALT patient need to confront and their poor situation. There are a lot of critique points in this video, however this video is not a real critique. Critique are examining modes of communication in addition to the content of communication, also questioning human everyday knowledge of social and cultural phenomena. A critique needs a social or cultural background, so this video is not a real critique. Hage & Gayatri (2000) state that critique is neither a method nor a theoretical position, rather critique is an exploration of how it may be possible to think otherwise. It seems that, even though this video is a mere criticism, it still can be a critical video.

The critique points of this video are why the AST don 't just invite people to donate rather promote Ice Becket Challenge? Is the campaign wasting money and water? Those player use what emotion to join this campaign? Why Ice Becket Challenge campaign is very

References: Hage, Ghassan. Extracts. White Nation: Fantasies of White Supremacy in a Multicultural Society. New York: Routledge, 2000, pp.16-18, 117-123. O’Shaughnessy, Michael and Jane Stadler. “Postmodernism” (extract), in Media and Society, 5th Ed. Melbourne: Oxford University Press, 2012, pp.444-57.

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