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Marketing Intelligence: Using Market Research to Develop a Product Range

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Marketing Intelligence: Using Market Research to Develop a Product Range
Assignment - Resit

Qualification
Unit number and title
Business BTEC Level 5 HND Diploma in Business
Unit 17 Marketing Intelligence Level 4 –Resit
Student name and ID number
Assessor name

Imad Guenane
Date issued
Completion date
Submitted on
1st August 2014
5th September 2014 before 12.00 midday

Assignment title
Marketing Intelligence - Using market research to develop a product range. A Coca-Cola Great Britain case study

Learner declaration
An electronic copy of your assessment must be fully uploaded by the deadline date and time. You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document. The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission. Review the mitigating circumstances policy for information relating to extensions. The file size must not exceed 20MB.
Answer the criteria in order, clearly indicating the pass criteria number. Ensure that all work has been proof-read and checked prior to submission. Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified. Use the Harvard referencing system, otherwise it will be considered as plagiarised work. Ensure that you back-up your work regularly and apply version control to your documents. Ensure that any file you upload is virus-free, not corrupted and not protected by a password otherwise it will be treated as a non-submission. You must NOT submit a paper copy or email of this assessment to any member of staff at LSST. Your work must be original with the appropriate referencing

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

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