The purpose of this research is to educate an average person who might not know anything about the business marketing major and explain why it is an excellent field to study. The American Marketing Association describes marketing as ”the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing requires product, price, place, and promotion decisions. Studying marketing gives you the opportunity to gain a significant amount of knowledge and experience that could help you with any business job; it makes it possible for business professionals to work across all area of business. The skills you learn in marketing help you gain the ability to sale products. There is a significant amount of job available for people with good business education. Demand for people with marketing degrees will most likely always be high. People with training to manage, organize, and plan are a great asset to many companies and employers. Most people majoring in marketing pursue a degree in business administration with a concentration in marketing. With a degree in marketing, you will have many careers to choose from, because of this, salaries vary. Salaries for marketing related careers varies from job to job but most are at or above average median income for individuals in the United States. Brand management, sales, market research, pharmaceutical marketing, retail marketing, advertising are some of the occupations people with marketing degrees pursue. Marketing is something we all use in our everyday lives; it is familiar to everyone whether they realize it or not. The professional side of marketing is all about satisfying customer needs and wants and it helps create value. Business marketing is a very promising major.
Business marketing is an excellent major to study because marketing skills are used in a variety of different job fields. Furthermore, you will have a wide variety of careers to choose from. The American Marketing Association describes marketing as ”the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing involves the transfer of goods and services from a seller or producer to a buyer or consumer; it also involves advertising, shipping, selling, and storing (Grewal 4). Marketing’s fundamental purpose is to create value by developing goods, services, and ideas to satisfy customer needs; its main function is to promote and facilitate exchange.
Early marketing economists examined agricultural and industrial markets and described them in way more detail than the classical economists (Marketing). Afterwards, they came up with three separate approaches to analyze marketing. The first approach was the commodity analysis which studies the ways in which a product or product group is brought to a market. The second was the institutional analysis that describes the types of businesses that play a prevalent role in marketing, such as wholesale or retail institutions. Lastly, the third was the functional analysis, which examines the general tasks that marketing performs (Marketing). Marketing is a formal business discipline that originated in the United States (Doyle). It was taught as a separate business subject and started as a descendant of economics. It first began being taught to students in Midwestern universities at the beginning of the 20th century. It is known that it passed through three phases: the era of production where marketing was constrained only by limitation on production; the era of sales where marketing pushed whatever a company produced; and the era of the customer in which the customer is placed at the center of all marketing activities. The first phase took place up to the 1930’s, the second took place up to...
References: Doyle, C. (2011). A Dictionary of Marketing (3rd ed.). Oxford University Press.
Grewal, D., Levy, M. (2014). Principles of Marketing (4th ed.). McGraw-Hill Education.
Marketing. (n.d.). In Encyclopedia Britannica online. Retrieved from http://www.britannica.com/EBchecked/topic/365730/marketing
Rosa, J. A. (2012). Marketing Education for the Next Four Billion: Challenges and Innovations. Sage Publications.
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