Culture and Subculture
Culture is part of the external influences that impact the consumer. That is, culture represents influences that are imposed on the consumer by other individuals. The definition of culture offered in one textbook is “That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society.” Culture has several important characteristics
1) Culture is comprehensive. This means that all parts must fit together in some logical fashion. 2) Culture is learned rather than being something we are born with. 3) Culture is manifested within boundaries of acceptable behavior. 4) Conscious awareness of cultural standards is limited.
5) Cultures fall somewhere on a continuum between static and dynamic depending on how quickly they accept change. Culture can be further divided into subcultures. One's race, religion, age, geographical location, gender (male/female) and class are all ways subcultures can be established. The members of specific subculture possess beliefs, values, and customers that set them apart from other members of the same society. In addition, they adhere to most of the dominant cultural beliefs, values, and behavioral patterns of the larger society. So then we can define subculture, as a distinct cultural group that exists as an identifiable segment within a larger, more complex society. A marketer can segment or define subculture within a culture by using so many dividing factors. Those factors are, 1. Religions (Hindu, Muslim, Christian etc)
2. Age (Teens, Middle age, Elderly)
3. Singles (Unmarried or divorced)
4. Gender (Male, Female)
5. Occupations (Teacher, Garments Workers, farmers etc)
6. Social Class ( Upper, Middle, Lower etc)
Subcultures of Bangladesh
With almost 160 millions of population Bangladesh have a very versatile and unique culture. With very small amount of land Bangladesh have so many subculture...
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