Major Cultural Sporting Events and It's Benefits

Topics: Tourism, Glastonbury Festival, World Tourism Organization Pages: 10 (3150 words) Published: February 19, 2011
Evaluate the benefits and drawbacks to the local community of staging a major cultural and/or sporting event.

This essay will evaluate the benefits and drawbacks of Glastonbury Festival to the local community. It will mainly focus on the economic impact on the local community of Glastonbury, Pilton and Mendip but will also examine the social impact of the festival. “Festivals may be recurrent events (at intervals of a year of more) such as Glastonbury or one-off affairs like the Armada celebrations of 1988. A festival may be over in a day, a weekend or last a fortnight or more. Most festivals include associated activities, even if they a predominately one art form in concept” (Waters, 1989, pp 57). Glastonbury Festival could be described as a multicultural festival, as defined by Wilson and Udall (1982, pp 4-6, cited in Hall, 1992, pp 26) who state that multicultural festivals are, “festivals representing the cultural materials of many cultures. With few exceptions, audiences tend to be people who are not of the cultures presented. Organisers tend to be academics or eclectic fans of the folk arts with the control of the events likely to be in the hands of a non-profit institution.” Glastonbury Festival donates the majority of their profits to charitable causes and attracts a diverse range of different people and cultures, from the folk fan to the raver.

Glastonbury Festival for Contemporary Performing Arts was started by the owner of Worthy Farm, Michael Eavis, in 1970 and has continued to grow each year since then, with the 2000 festival attracting in excess of 150,000 people (BBC, 2002). Glastonbury Festival is now one of the most well known festivals in the world “…this festival is now a multi-media, international event…” (Avon and Somerset Constabulary, 2002). Hall (1992) highlights some of the benefits to the local community of hosting a festival, he says “undoubtedly, festivals and programs of special events provide opportunities for communities to expand the markets of existing firms and attract new businesses and commercial interests, and perhaps raise the overall attractiveness of the areas as places to settle. However, “the nature of impacts varies with the age and status of the event and the size of the community in which it takes place” (Wall and Mitchell, 1989, p132, cited in Hall, 1992, pp 47). An event such as Glastonbury Festival, however, may not attract the type of people or businesses that the local residents would approve of and this could create conflicts within the local community.

There is a great deal of support for Glastonbury Festival from the local community who benefit from it in many ways, which will be discussed later on in this essay. The Glastonbury Tourist Information Centre show their support for the festival on their website, “The town of Glastonbury has gained enormously from its association with the Glastonbury Festival. In particular, PTA groups, Carnival Clubs, playschools, local charities and businesses are among the many organisations that have benefited from its success. Therefore we, as a community, would like to show our support for the festival and thank Michael Eavis for bringing us all such a wonderful event.” (Glastonbury TIC, 2002). However, there are also a number of local residents who are opposed to the festival due to the problems caused by the quantity and quality of those attending. These views will also be discussed later on in this essay by reviewing the minutes of the meeting by Mendip District Council for the 2002 licence application.

Glastonbury Festivals Ltd. (GFL) have provided a great deal of information as to how the festival financially benefits the local community. A summary of this information will follow. In total, from January 2000 to December 2000, GFL donated £703,158.97 to various charitable organisations worldwide. Of the total amount, £289,613.72 is donated to local causes. These local causes vary from...

References: Avon and Somerset Constabulry (2002). Report to the Regulatory Board for the application for a Public Entertainment Licence (PEL) for Glastonbury Festival 2002. Avon and Somerset Constabulary, Portishead.
BBC (2002). Glastonbury Festival. [online] available from: http://www.bbc.co.uk/dna/h2g2/alabaster/A480304 [20.04.02]
Commercial Manager (2001)
Festival Medical Services (2002). Reports to the Regulatory Board for the application for a Publics Entertainment Licence for Glastonbury Festival 2002. Festival Medical Services, Somerset.
Glastonbury Festivals Limited (2002). Accommodation over the festival period. Festival Office, Pilton.
Glastonbury Festivals Limited (2002). Employment 2000. Festival Office, Pilton.
Glastonbury Festivals Limited (2002). Local Garages/shops/pubs. Festival Office, Pilton.
Glastonbury Festivals Limited (2002). Market Traders 2000. Festival Office, Pilton.
Glastonbury Festivals Limited (2002). Monies spent with local business’ by Glastonbury Festivals LTD Jan 2000 - Dec 2000. Festival Office, Pilton.
Glastonbury Festivals Limited (2002). Monies to charities and other Organisations from Glastonbury Festivals LTD Jan 2000 - Dec 2000. Festival Office, Pilton.
Glastonbury Tourist Information Centre (2002). Glastonbury Festival. [online] available from: http://www.glastonburytic.co.uk/festival.html [20.04..02)
Hall, C.M
Herbert, R. (2001). An investigation into community participation in the planning and management of the Glastonbury Festival (BSc Honours Project). University of Plymouth, Plymouth.
Mean Fiddler (2002). About Us. [online] available from: http://www.meanfiddler.com [22.04.02].
Mendip District Council (2002). Reports to the Regulatory Board for the application for a Publics Entertainment Licence for Glastonbury Festival 2002. Mendip District Council, Somerset.
Murphy, P.E. (1985). Tourism: A Community Approach. Routledge, London. Herbert, R. (2001). An investgation into community participation in the planning and management of the Glastonbury Festival (BSc Honours Project). University of Plymouth, Plymouth.
Somerset Health Authority (2002). Reports to the Regulatory Board for the application for a Publics Entertainment Licence for Glastonbury Festival 2002. NHS, Somerset.
Somerset Fire Brigade (2000). Reports to the Regulatory Board for the application for a Publics Entertainment Licence for Glastonbury Festival 2002. Somerset Fire Brigade, Somerset.
Goldblatt, J.J. (1997). Special Events: Best Practices in Modern Event Management. Wiley, Canada.
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