Major Challenge Faced by Nike in the Next Five Years

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Major challenge faced by Nike in the next five years Nike always gives their customers more than just good sports gears. As the company notes on its website (www.nike.com), “Nike has always know the truth, it’s not so much the shoes but where they taking you” Nike care much about its customer to live as their bodies. Nike not just promotes sales but it promotes sports for the benefits of all. However, as we can see from (Vogel, 2012), Nike has faced some challenge when they are putting their efforts in combine the sustainability within the Nike’s products and innovate a redefined future but it has led them to finding new ways to run and operate the business more effectively, efficiently and also creatively.
Performance risk in adoption of using new material It’s quite challenge for Nike when there is quite a number of performance and aesthetic risk faced by Nike in using the environmental material friendly(EPM) such as the synthetic leather. A potential risk do exist which the synthetic leather could downgrade the physical properties such as the material durability and this is seriously threatening Nike’s strict quality standards and performance. A products creation director from Nike also says that the outlook of the EPM synthetic leathers looks not attractive. He says that “Leathers look boardy and dry, and the textiles aren’t very interesting” Nowadays, the rising of input costs that needed for the innovation and also the technology has become higher and higher. Nike has to set their long term vision which is to produce and design out waste, eliminate hazardous chemicals and non-renewable energy consumption through their innovative design, science, and also technology so that they can design the products in new materials and new approaches to the products.
Lack of time for implementing Nowadays, the extremely fast pace and changing of product development in response to consumer trends has giving an impacts to product creation employees as they only has



Bibliography: Vogel, L. (2012, May 11). Nike’s Gameplan for Growth that’s Good for All. Retrieved from http://www.managementexchange.com/story/nike%E2%80%99s-gameplan-growth-that%E2%80%99s-good-all. www.nike.com. (n.d.).

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