Major Assignment
Faculty of Business
&
Information Technology
-------------------------------------------------
Fundamentals of Marketing
-------------------------------------------------
-------------------------------------------------
Major Assignment
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
Semester-1 /2013
Due: 11am: Week 12
Friday 31stMay 2013
Worth: 30 percent of the final grade
Location: Assignment box for
Milind Mandlik
Level 3 NR Block
This is an Individual Assignment
Purpose of the Assignment
The purpose of this assignment is for you to apply key marketing concepts to a given product/service, the emphasis being on the elements that make up the marketing mix. The knowledge you gain over the period of the course will allow you to successfully complete and submit the required report. The product/service scenario to be used this semester follows after the report instructions.
Report Instructions
Over the weeks that follow, you are to carry out a detailed analysis of the given product/ service. You should analyse your product/service in relation to the marketing objectives, needs of the target markets, buyer behaviour response and in relation to the other elements of the marketing mix.
You should conduct secondary research and all sources of information should be acknowledged. As primary research is not necessary in this assignment, you are requested not to contact any business organisations for information.
Most reports will have a maximum word count of 3000 words (plus appendices and references). However quality, not quantity, is the criteria on which your report will be assessed. The report should be typed and the Declaration and Mark Sheet which appears at the end of this assignment must be attached to the front of your assignment before you submit it. Failure to attach the Declaration and Mark Sheet to the
&
Information Technology
-------------------------------------------------
Fundamentals of Marketing
-------------------------------------------------
-------------------------------------------------
Major Assignment
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
Semester-1 /2013
Due: 11am: Week 12
Friday 31stMay 2013
Worth: 30 percent of the final grade
Location: Assignment box for
Milind Mandlik
Level 3 NR Block
This is an Individual Assignment
Purpose of the Assignment
The purpose of this assignment is for you to apply key marketing concepts to a given product/service, the emphasis being on the elements that make up the marketing mix. The knowledge you gain over the period of the course will allow you to successfully complete and submit the required report. The product/service scenario to be used this semester follows after the report instructions.
Report Instructions
Over the weeks that follow, you are to carry out a detailed analysis of the given product/ service. You should analyse your product/service in relation to the marketing objectives, needs of the target markets, buyer behaviour response and in relation to the other elements of the marketing mix.
You should conduct secondary research and all sources of information should be acknowledged. As primary research is not necessary in this assignment, you are requested not to contact any business organisations for information.
Most reports will have a maximum word count of 3000 words (plus appendices and references). However quality, not quantity, is the criteria on which your report will be assessed. The report should be typed and the Declaration and Mark Sheet which appears at the end of this assignment must be attached to the front of your assignment before you submit it. Failure to attach the Declaration and Mark Sheet to the
Citations: The Publications Manual of the American Psychological Association (5th ed.). (2001). Washington, DC: American Psychological Association. MIT library – Reference 808.06615 APA ASSignment Declaration and mark sheet