MAJESTICA HOTEL IN SHANGHAI
MAJESTICA HOTEL IN SHANGHAI
Majestica, a luxury hotel management service business began in 1970 in Western Europe. Majestica gradually expand to United Kingdom, United States, North America, Asia and so on. After a gradual expansion in Asia, Majestica become the world's largest operators of luxury hotel and resort. Majestica earn by hotel ownership operation and hotel management but last five years they are concerning to managing hotel. All over the world, owner and developer of luxury hotels are attracted by Majestica because of their excellent quality. Their key success factor is management pointed to a service culture that they had fostered for decade. Moreover, their service culture is personal service oriented. Majestica's try best to delight their customer by response to unusual request of the guest. This unique service culture leads Majestica to icon in hotel management business in the world. They had two strategies to expand their business those are cautious to increase number of hotel and resort in their portfolio and operating philosophy. In Asia pacific region Majestica didn’t take first moving advantage because of high cost to established new industry and they didn't convince about political situation stability and existence of service culture. Majestica follow other major international luxury hotel chain and enter in Asian market. In 1990, Majestica changed its strategy to enter Asian market because it was the alarming time for them. China becoming the most competitive hotel industry and china's economic develop and open door policy leads to china the second largest foreign direct investment recipient in the world. Finally, Majestica took the right decision to change strategy and enter in Asia's largest competitive hotel business market. China was sixth most popular destination for business and tourist and would be first positioned by 2020. In 2004, there were 423 hotels with 68000 rooms which expected to increase 11 percent by 2005. Shanghai
Majestica, a luxury hotel management service business began in 1970 in Western Europe. Majestica gradually expand to United Kingdom, United States, North America, Asia and so on. After a gradual expansion in Asia, Majestica become the world's largest operators of luxury hotel and resort. Majestica earn by hotel ownership operation and hotel management but last five years they are concerning to managing hotel. All over the world, owner and developer of luxury hotels are attracted by Majestica because of their excellent quality. Their key success factor is management pointed to a service culture that they had fostered for decade. Moreover, their service culture is personal service oriented. Majestica's try best to delight their customer by response to unusual request of the guest. This unique service culture leads Majestica to icon in hotel management business in the world. They had two strategies to expand their business those are cautious to increase number of hotel and resort in their portfolio and operating philosophy. In Asia pacific region Majestica didn’t take first moving advantage because of high cost to established new industry and they didn't convince about political situation stability and existence of service culture. Majestica follow other major international luxury hotel chain and enter in Asian market. In 1990, Majestica changed its strategy to enter Asian market because it was the alarming time for them. China becoming the most competitive hotel industry and china's economic develop and open door policy leads to china the second largest foreign direct investment recipient in the world. Finally, Majestica took the right decision to change strategy and enter in Asia's largest competitive hotel business market. China was sixth most popular destination for business and tourist and would be first positioned by 2020. In 2004, there were 423 hotels with 68000 rooms which expected to increase 11 percent by 2005. Shanghai