Main Issues and Trends That Affect Marketing Management Now Days

Topics: Marketing, Strategic management, Management Pages: 2 (475 words) Published: March 28, 2011
Main Issues and Trends that affect marketing management now days and how do they influence organizational planning. Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient Marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic stagnation, low labor skills and other issues. Some of these affect marketing management in a positive and negative manner, because they are problems and are considered opportunities. Marketing essentially is the creation and delivery of a standard of living to society. A market is a locus of trade: individuals or groups exchange anything, anywhere, anytime, to satisfy needs or wants. Most marketing managers have been satisfied analyzing their marketing plan using the classic Marketing Mix: Product, Price, Place,...
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