1. What are the main factors/HRM procedures that have contributed to the success of Google?2. Describe some of the negative aspects of Google's culture. Do you think Google need to change its culture-and, if so, in what ways?IntroductionIn 1998, Google.com establish by two Stanford students abolished their postgraduate study. Now become worldwide biggest search engine on the internet with 82 million users per month have access to more than 8 billion web pages. Larry Page and Sergey Brin opened their first office in a friend's garage together with three employees and until today's success. Google Inc has been hailed as one of most successful internet star-up Company. Now Google is from star-up to growth position. The most debated about Google is that is the king ready to go public? Does the organization culture would lead Google further success?The purpose of this case study is aim to evaluate how Google success and critical analysis the negative aspect of Google's culture which might be one of the liability for it growth. In this article, it will separate into three parts, the first part will discuss the main factors contributed the success of Google. The second part will analysis the negative of Google's culture, and gives the recommendation how Google need to change its culture. The final part will give future perspectives and academic summary of whole article.
1.Organizational CultureOrganizational culture is the set of shared values, beliefs, and norms that influences the way employees think, feel, and behave toward each other and toward people outside the organization. (George & Jones, 2007 p567) "It determines the way in which employees think, act and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements like general practices, such as symbols, stories, rituals and language; HRM practices like recruitment, reward, and appraisal systems; the structure of a firm, that is rules and procedures, job descriptions, technology and strategy."(http://cherieshez.blogspot.com/2007/10/strong-corporate-culture-vital-for.html)General PracticesLooking at the culture of Google, it can be said that even though the company has been growing rapidly over the last couple of years to become the biggest search engine in the world, Google still maintain a small company feel, its culture has remained very informal and, in a way, innovated and creative. According to Robbins & Judge, "The founders of an organization traditionally have a major impact on that organization's early culture. They have a vision of what the organization should be" The founders of Google, Larry and Sergey influence Google's culture very far. Both of them believed that having a good work environment can help Google recruit and retain good employees. Therefore, in order to make Google as a fun place to work, Google were allowed their employees to bring their pets in to the workplace, and were provided free snacks, lunch, dinner and also recreational facilities such as workout gyms, pool table and ping-pong to their employees. Google also encouraged its engineers to devote 20% of their time to work on independent projects and provided them flexible work hours. Moreover, Google's logo also reflect the firm's culture, its colors and playful characters mirror creativity, open-mindedness and the playful attitude that can be found all through the organization.
HRM PracticesCommunicationCommunication is a very important aspect within an organization. Open communication is also one of the factors that have contributed to the success of Google. Googlers were encouraged to communicate across all the departments and free to approach the top management without any restrictions. Moreover, its 'lunch hour discussion' and 'every Friday afternoon meeting time' also bring the googlers great chance to meet each other from various departments. Thus, every googlers is at any time...
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