Preview

Mahindra & Mahindra Strategies

Satisfactory Essays
Open Document
Open Document
482 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mahindra & Mahindra Strategies
M&M Profile

• Type: Public • Listed at: BSE 500521 • Industry: Automotive • Founded: 1955 • Headquarters: Mumbai, India • Area served: Worldwide • Key people: Anand Mahindra (MD) • Revenue: Rs. 37,026/- Crore (2011) • Employees: 15147 (2011) • Parent: Mahindra Group

M&M History

Mahindra & Mahindra Limited (M&M) (BSE: 500520) is an Indian multinational automaker headquartered in Mumbai, Maharashtra, India. It is one of the largest automobile manufacturers by production in India and a subsidiary of Mahindra Group conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed emigrated to Pakistan. The company changed its name to Mahindra & Mahindra in 1948. It is ranked #21 in the list of top companies of India in Fortune India 500 in 2011.

Mahindra & Mahindra was set up as a steel trading company in 1955. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses.

Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company and acquired South Korea's SsangYong Motor Company in 2011. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.

M&M Strategies

You May Also Find These Documents Helpful

  • Good Essays

    Mahindra in South Africa

    • 973 Words
    • 4 Pages

    Mahindra and Mahindra is a leading multinational automotive manufacturer headquartered in Mumbai, India which started as a steel trading company in 1945 by two brothers J.C Mahindra and K.C Mahindra. M&M has a labour force of 13000 and in 2001 profit before tax was 45 billion rupees. Currently the company has also extended its operations to small turbo prop aircraft and has a presence in the transportation media across land, sea and sky. M&M see’s South Africa as a growth market which is competitive and fragmented. M&M will also use South Africa as a globalization strategy.…

    • 973 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Media Analysis

    • 2443 Words
    • 10 Pages

    Tata Motors Limited is India's largest automobile company; with consolidated revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12 (tatamotors.com) . The firm bought the English automotive brands Jaguar and Land Rover back in 2008. The firm since then has implemented and executed key core strategies in order to gain maximum market share and hone in on opportunities associated with developing markets such as those in the countries China and India. Also to minimise risk of failure in stagnant markets that may possibly be at risk of economic decline in the near future such as England.…

    • 2443 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Sample

    • 365 Words
    • 2 Pages

    In 2011, India-based automotive giant Mahindra & Mahindra Ltd. (M&M) was featured on the Forbes Global 2000 list,2a ranking of the biggest and most powerful companies in the world. Besides M&M, some of the other Indian companies that figured on the list were Reliance Industries, State Bank of India, Oil & Natural Gas Corp., ICICI Bank, NTPC, Bharti Airtel, Larsen & Toubro, and Tata Motors. Emerging markets such as China and India, with 113 and 56 members respectively on the list, were growing steadily and gaining prominence at the global level, industry analysts said.…

    • 365 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India.…

    • 3432 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Mahindra Intertrade is part of the Mahindra Group, a global manufacturing conglomerate with annual revenues in excess of US $1 billion. The Mahindra Group has a significant presence in key sectors of the Indian economy. A consistently high performer, M&M has been ranked among the top ten private-sector companies in the country for several years.…

    • 4816 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Rivalry : The key players in two-wheeler industries are Hero Honda motor Ltd.(HHML), Bajaj Auto Ltd. And TVS motor co. ltd. The Indian Auto Policy 2002 gives added advantage to two-wheeler manufacturers to enter even other countries outside India. Since big manufacturer plant with high technology and good R&D team needed many of them do not enter in two-wheeler industries. Only the companies which are in automobile line will expand their product line like Mahindra.…

    • 1169 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Mahindra Case Study

    • 4837 Words
    • 20 Pages

    An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial…

    • 4837 Words
    • 20 Pages
    Satisfactory Essays
  • Good Essays

    the North, while TAFE was strong in the rice growing fields of the South of India. TAFE…

    • 831 Words
    • 3 Pages
    Good Essays
  • Good Essays

    History of Maruti Suzuki

    • 1443 Words
    • 6 Pages

    Maruti Udyog Ltd.(MUL) is one of India’s leading automobile manufacture,a market leader in the car segment, both in terms of vehical sold and also revenue earned. It was established inFebruary 1981, by Sanjay Ghandhi, younger son of then Prime Minister.It was then taken over by the Government Of India in Feb’1982…

    • 1443 Words
    • 6 Pages
    Good Essays
  • Good Essays

    It is an Multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in the Republic of India. It is a part of Mahindra group, an Indian conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra andJ.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed immigrated to Pakistan. The company changed its name to Mahindra & Mahindra in 1948. It is ranked #21 in the list of top companies of India in Fortune in 2011.…

    • 934 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Bharti Airtel

    • 1001 Words
    • 5 Pages

    Sunil Bharti Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises.…

    • 1001 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Bharat Electronics Limited is a state- owned Electronics Company with about nine factories, and a few regional offices in India. Its Corporate Head Office is in Bangalore, India. It is owned by the Indian Government & primarily manufactures advanced electronic products for the Indian Armed Forces. BEL is 76 per cent owned by the Indian Government and 24 per cent owned by financial sectors through the Indian stock exchange. BEL is one of the eight PSUs under Ministry of Defence, Government of India. BEL became a Mini Ratna Category I in February 2002. Subsequently BEL has been got Navratna status in June 2007.BEL has more than 360 products in its range from small components costing a rupee to a huge equipment costing about Rs. 60 crore. Bharat Electronics Limited (BEL) IS AN Indian based multi-product company. The company is engaged in manufacturing and supplying of electronic products primarily to defence and system/turnkey solutions. Defence division offers products in various areas, such as communications, radars, naval systems, opto-electronics, electronic welfare system, tank electronic and stimulators. Non Defence division offers products in various areas, such as switching equipment, television and broadcast, direct to home (DTH), telecom, imputer, electronic voting machine and electronic components. System/Turkey solutions division offers various services, such as command, control,…

    • 2637 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nano

    • 307 Words
    • 2 Pages

    Transformation of “Mahindra & Mahindra” from Farm making equipment to Sports utility vehicle manufacturing Company.…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Defence System

    • 16134 Words
    • 65 Pages

    The Indian Armed Forces are the military forces of theRepublic of India. They consist of the Army, Navy, Air Force and Indian Coast Guard, supported by Paramilitary forces (Assam Rifles and…

    • 16134 Words
    • 65 Pages
    Satisfactory Essays