Mahindra

Mahindra & Mahindra (M&M) was founded in Mumbai, India, in 1945 by two brothers and it had grown until reach 113.000 employees located in 79 different countries. From the beginning, utility vehicles (UV) became the core competency of the firm and they represented the 60% of market share in this industry, including multi-­‐purpose vehicles, sport-­‐utility vehicles and pickup truck. They In 2011 they grow by providing additional product such as two-­‐wheelers at one, small turbo aircraft, buses and cars and the largest producer of trucks worldwide. A part, of production facilities, M&M had 6 assembly’s plants and nine manufacture plants inside and outside India, which was identify as a small but rapid growing business in that location. Its goal was to have a strong position in the "motorized mobility" field by offering products for land, sea and sky. They wanted to keep a sustainable and effective source, product development and a good quality and after achieving its goal, they wanted to expand its services with financial helps, information technology, hospitality and infrastructure. M&M was composed by 8 different