Preview

Magnum Unilever

Powerful Essays
Open Document
Open Document
7477 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Magnum Unilever
CONTENTS
CHAPTER 1: LEVER BROTHERS PAKISTAN 2
CHAPTER 2: WALLS 4
CHAPTER 3: MAGNUM 5
3.1 MAGNUM IN PAKISTAN 5
3.2 MAGNUM, THE PREMIUM CHOC BAR 5
3.3 MAGNUM (CLASSIC) 5
3.3.1 INGREDIENTS 5
3.3.2 NUTRITION 6
3.4 THE MAGNUM PERSONALITY 6
3.5 BRAND PERSONALITY AND VALUE 7
CHAPTER 4: ENVIRONMENTAL ANALYSIS 8
4.1 SOCIAL 8
4.2 POLITICAL 8
4.3 GOVERNMENT AND REGULATORY FACTORS 8
4.3.1 REGULATIONS 8
4.3.2 Fiscal and Monetary Policy: 9
4.4 DEMOGRAPHICS 9
4.5 TECHNOLOGICAL 10
CHAPTER 5: SWOT ANALYSIS 11
5.1 STRENGTHS 11
5.2 WEAKNESSES 11
5.3 OPPORTUNITIES 11
5.4 THREATS 11
CHAPTER 6: INSUSTRY ANALYSIS 12
6.1 ICE-CREAM BRANDS 12
6.2 ICE-CREAM PARLORS 12
6.3 INDUSTRY GROWTH 13
6.3.1 Product Life Cycle 13
CHAPTER 7: MARKET FORCES 14
7.1 NEW PRODUCT ENTRY PROSPECTS 14
7.2 RIVALRY 14
7.3 POWER OF SUPPLIERS 15
7.4 POWER OF BUYERS 15
7.5 THREAT OF SUBSTITUTES 15
CHAPTER 8: COMPETITOR ANALYSIS 17
8.1 COMPETITORS OF MAGNUM 17
8.2 DIRECT COMPATITOR (IGLOO QUANTA) 18
8.2.1 General Information about Quanta 18
8.2.2 Assessing Objectives of Igloo 18
8.2.3 Marketing Strategy of Igloo Quanta 19
8.2.4 PRODUCT 19
8.2.5 PRICE 20
8.2.6 PROMOTION 20
8.2.7 PLACE 21
8.3 INDIRECT COMPETITION 21
CHAPTER 9: CUSTOMER ANALYSIS 23
9.1 WHO ARE THE CUSTOMERS? 23
9.2 WHAT DO CUSTOMERS BUY? 23
9.3 EMOTIONAL ASPECT OF MAGNUM 24
9.4 HOW DO CUSTOMERS CHOOSE? 24
9.5 HOW DO THEY SELECT A PARTICULAR PRODUCT? 24
9.6 WHERE CUSTOMERS BUY? 25
9.7 IMPLICATIONS 25
CHAPTER 10: MARKETING OBJECTIVES 26
10.1 PRODUCT 26
10.2 PRICE 26
10.3 PROMOTION 26
10.4 PLACE 28
10.5 MARKETING OF MAGNUM 29
10.5.1 THE INITIAL MAGNUM LAUNCH 29
CHAPTER 11: SALES PERFORMANCE 31
11.1 SELLING POLICIES AND PRACTISES 31
11.2 SALES SEASONALITY 31

LEVER BROTHERS PAKISTAN

They are the largest consumers Products Company in Pakistan; and belong to Unilever group of companies, which makes up one of the largest global companies in the world.

LBPA was incorporated in Pakistan

You May Also Find These Documents Helpful

  • Best Essays

    Part of Compass Group PLC, a world leading foodservice and support services organisation, with annual revenues of around £14.5 billion (in the year to 30 September 2010) and operations in 55 countries world wide.…

    • 3119 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Imc Plan for Pringles

    • 4874 Words
    • 20 Pages

    Provide a brief background of the company in terms of its size, scope of operations, product range, when established, where located etc. (5 marks) 200 words…

    • 4874 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Pharmasim Handbook

    • 3245 Words
    • 13 Pages

    . . . is one of the leading manufacturers of packaged goods in the world. Since its founding in 1924, the company has acquired or merged with a number of smaller packaged goods companies.…

    • 3245 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Proctor & Gamble

    • 1977 Words
    • 8 Pages

    Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries.…

    • 1977 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Proctor & Gamble

    • 677 Words
    • 3 Pages

    1. In our opinion, we think the answer about product life cycle is not absolutely correct. It is depend on product’s characteristic. 3C product such as eeepc (asus’s product, netbook) have quite short product life cycle; Rolex watch have been established more than 200 years. So if marketers want to extend product life cycle, they have to do more afford on survey to realize consumer behavior and satisfy their really needs and wants. When the product’s sales shows that it is on the decline stage, marketers should find the new desire on consumers and reposition, modify their product or marketing strategy, It is gain brand loyalty and equity to extend brands or products life cycle. Consequently, the “brand” makes its product life cycle prolong and maintain the product in the market.…

    • 677 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Gap Inc

    • 4255 Words
    • 18 Pages

    This paper is an analytical and critical examination of The Gap Inc. in its first part; it will introduce the company from its creation to its current position. The description will include the major firms that are part of The Gap Inc. These firms are Gap, Piperlime, Old Nany and Banana Republic.…

    • 4255 Words
    • 18 Pages
    Good Essays
  • Best Essays

    Utilisation of Porter’s Five Forces Model in Evaluation of a New Market with Reference to Tesco…

    • 3201 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Unilever

    • 1131 Words
    • 5 Pages

    This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever:…

    • 1131 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Proctor & Gamble

    • 303 Words
    • 2 Pages

    Social responsibility encompasses everything from charity to volunteering to creating an ethical culture. In particular, most corporations have benefactors who receive funds and attention from the company. For example, Proctor & Gamble has contributed to Cincinnati Children 's Hospital. Many corporations also organize charity races or fundraising drives for company-supported nonprofits. These efforts tie into a desire to give back.…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Study

    • 5498 Words
    • 22 Pages

    company, together with its consolidated subsidiaries, is a manufacturer and marketer of highquality, branded convenience food products. In addition to the U.S., the company’s operations…

    • 5498 Words
    • 22 Pages
    Satisfactory Essays
  • Satisfactory Essays

    unilever company is one of the biggest company in the world. It has a good reputation about its customer service.…

    • 289 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    hardees

    • 1251 Words
    • 6 Pages

    The company has won the prestigious award for the period 2004-2005 Federation of Pakistan Chambers of Commerce and Industry presented by General Pervez…

    • 1251 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Business Report

    • 685 Words
    • 3 Pages

    It is specialised in the selling of clothing, home products and luxury food products. Indeed, the company concentrate itself on quality products for well off customers.…

    • 685 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    They normally known as a big player in tea brokering market, currently they hold the position of 4th place in market.…

    • 1185 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Proctor & Gamble

    • 1910 Words
    • 8 Pages

    In today 's global business environment, managing diversity in human resources has become a very important and crucial issue. Human resources management has a lot to deal with managing workers/employees from different countries and nationalities. Managing multinational human resources becomes an issue not only in the multinational corporations, having their offices or plants in different countries, but also in the domestic companies, with domestic workforce becoming more and more diverse each day. Creating an HR that has the ability to recruit and select the right people and the ability to effectively socialize and train employees will allow multinational companies to excel in all business aspects.…

    • 1910 Words
    • 8 Pages
    Powerful Essays