Preview

Magnetized and Induced by the Bull’s Eye!

Better Essays
Open Document
Open Document
1228 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Magnetized and Induced by the Bull’s Eye!
Magnetized and induced by the Bull’s Eye!

Attention … all shoppers! Attraction is the number one source Target implements to encourage their shoppers to consume every day. They implement a variety of different attributes to their website such as stylish designs, colorful photos, and advertise different ways to save. Browsing through the website and choosing products is quick and easy; this is not to mention their iconic logo and their well known designer brands. In addition, it is luxurious to be able to purchase from the comfort of the consumer’s home or mobile device. Correspondingly to all these attributes, Target.com gives their shoppers a personal service attempts to address their needs and wants. It also gives them the essences of happiness, confidentiality, and the non-stressful process of purchasing the product.
In the book Signs of Life in the USA, Ann Norton explains “Stores hang a variety of identities on their racks and mannequins. Their window displays provide elaborate scenarios conveying not only what the garment is but what the garment means” (Norton 105). They do not use mannequins for advertisement. However, they engage consumers through other means. The font is sleeker; the images are sharper, and the captions are brilliant. Their sophisticated graphic designs with playful photos magnetize the user and transmit a sense of inspiration. Their site has a variety of navigational and visual signs that help consumers get where they want to go quickly. Replacing mannequins with visual digital signs inspires the user to try new products while reminding them of daily needs and wants. The client 's eyes get wrapped up by the colors of their site. The red color, which is found predominantly through the website, transmits the shopper 's excitement, strength, and speed. The color blue gives them a sense of trust, reliability, belonging, and serenity. The color yellow makes them feel the warmth and happiness. The color black gives the buyer the



Cited: Gomez, Vivian. "Target Hits Bull 's-eye with Online-only Brands | RetailingToday.com." Target Hits Bull 's-eye with Online-only Brands | RetailingToday.com. N.p., 17 Jan. 2013. Web. 01 Apr. 2013. Norton, Anne. "The Signs of Shopping." Signs of Life in the USA: Readings on Popular Culture for Writers. 7th ed. Maasik, Sonia, and Jack Salomon. Boston: Bedford/ST. Martin, 2009. 105. Print. Norton, Anne. "The Signs of Shopping." Signs of Life in the USA: Readings on Popular Culture for Writers. 7th ed. Maasik, Sonia, and Jack Salomon. Boston: Bedford/ST. Martin, 2009. 107. Print. "Target through the Years." Target through the Years. N.p., n.d. Web. 01 Apr. 2013. "The Shopping Experience." The Shopping Experience at Target Stores. N.p., n.d. Web. 01 Apr. 2013.

You May Also Find These Documents Helpful

  • Better Essays

    Emerson vs Swimme

    • 2156 Words
    • 9 Pages

    Swimme, Brian. “How Do Our Kids Get So Caught Up In Consumerism.” The Human Experience: Who Am I?. Ed. Winthrop University. 8th ed. Littleton, MA: Tapestry, 2012. 155-157. Print.…

    • 2156 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Personal Ethnography

    • 1142 Words
    • 5 Pages

    Cited: Hirschberg, Stuart, and Terry Hirschberg. Every Day, Everywhere: Global Perspectives on Popular Culture. Boston: McGraw-Hill, 2002. Print.…

    • 1142 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Jcpenney Analysis Report

    • 5037 Words
    • 21 Pages

    King, Joseph S. Psychology of the Floor. LevelVision, 2008. PDF. "Man, the Hunter-Buyer." LexisNexis Total Research System. LexisNexis, Oct. 2005. Web. 20 Sept. 2010. lexisnexis.com>. Naylor, Peter. "Budget Review." Message to the author. 3 Nov. 2010. E-mail. "Next Tag." Nextag - Compare Prices Before You Buy. Web. 1 Nov. 2010. . "Number of JCPenney Stores." World | Number Of | How Many. Web. 2 Nov. 2010. . "Plastic Cards." Plastic Business Cards, Plastic Cards, Business Cards, Silkcards, Postcards, Flyers, Letterhead, Envelopes, Stationary, Magnets and More at 4colorprint.com. Web. 9 Nov. 2010. "Urge to Shop is Hormonally Driven." The Weekender Apr. 2009. LexisNexis Total Research System. Web. 14 Sept. 2010. . monitors/ number…

    • 5037 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Rockwell Jr, Llewellyn H. “ In Defense of Consumerism” The Bedford guide for College Writers. 9th ed.…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    An Effective Virus

    • 658 Words
    • 3 Pages

    The author 's main goal in this article is to explain how and why Americans are addicted to shopping, why it can be damaging, what causes it, and to show examples. The three authors attempt to "diagnose" what they call a severe case of the "affluenza" virus --the shopping-addiction sickness-- in contemporary America. They are both interesting and convincing in their diagnosis of the "symptoms" of the virus: people 's desire for more coupled with a shrinking satisfaction for what they already own. They are convincing in their discussion because they are relying on what the average consumer already observes (for example, the fact that when something new comes out, suddenly the stuff is just not up to par). They use this strategy to make the reader feel like they can agree with the rest of what is being said, since they have already seen the evidence in their own experience.…

    • 658 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Business: Strategic Planning

    • 3152 Words
    • 13 Pages

    “The mission is to make Target the preferred shopping destination for the guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling the brand promise of Expect More. Pay Less.…

    • 3152 Words
    • 13 Pages
    Good Essays
  • Satisfactory Essays

    Soc 105 Syllabus

    • 2382 Words
    • 10 Pages

    Petracca, M., & Sorapure, M. (2007). Common culture: Reading and writing about American popular culture (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 2382 Words
    • 10 Pages
    Satisfactory Essays
  • Good Essays

    Consumerisum in the 1950's

    • 1191 Words
    • 5 Pages

    Wilks 1 Stephanie Wilks His 1050 Sec 201 April 10, 2010 Roland Marchand and Kelly Schrum: Critical Analysis of Consumerism Post WW II American was a place full of optimism and fear. The American people had survived 20 years of depression and war to find new prosperity and an increase in mass production of goods and services that improved quality of life. This meant better times for Americans, but fears over the Cold War, threat of an evermore intrusive American government and loss of individualism existed as well. These high expectations and anxieties played a great deal into how people consumed. Eventually these factors combined with aggressive advertising marketing, with the help of media (mainly TV), led to the emergence of a whole new market, teenagers. In Roland Marchand 's “Visions of Classlessness” and Kelly Schrum’s “Making the American Girl”, the authors discuss the factors such as, effects of television, mass consumption, and increased income, which led to this new markets and some of the problems that came from it. In “Visions of Classlessness”, the main point that Marchand 's make is that after WW II American people envisioned a society where class was no longer an issue. Everyone would be on an equal level with an equal opportunity to achieve as much as they wanted to. Instead of this “dream of a technological utopia” (Marchand, 102) becoming a reality, “the postwar world bought bureaucratic complexity, cold war insecurity, and a shrunken sense of individual mastery” (Marchand, 98). These feelings cause people to turn to popular culture to have a sense of…

    • 1191 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Cited: -Maasik, Sonia. "You-Topian Dreams." Signs of Life in the USA: Readings on Popular Culture for Writers. Boston: Bedford, 1997. 423-31. Print.…

    • 360 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nearly everyone is somewhat familiar with Target stores; the famous bull’s eye logo is identifiable all across the United States. With the motto “Expect More, Pay Less,” the company suggests that customers can expect more of everything, at prices that are more reasonable. Target’s commitment to the consumer, as well as its employment consideration and management style, led Fortune Magazine to publish the company as one of the Most Admired Companies in 2005 (Target, 2006). Target Corporation prides itself on the company’s department store roots with a constant obligation to excellent prices and stylish originality. The focus of every Target store is the customer, whom the corporation refers to as a “guest,” making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with high quality, stylish designed items plus all the essentials for his or her life. The company also has a significant focus on design. The company employs a design for all strategy that says sensational design is for everyone to enjoy, everyday. The commitment to design has become a key technique of attracting and keeping their shoppers coming back.…

    • 854 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Needs Analysis Target

    • 939 Words
    • 4 Pages

    Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation 's #2 discount chain (behindWal-Mart). The fashion-forward discounter operates about 1,765 Target and SuperTarget stores in 49 states, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by offering more upscale, trend-driven merchandise than rivals Wal-Mart and Kmart. Target also issues its proprietary Target credit card, good only at Target. After a reversal in fortune that coincided with the onset of the deep recession, Target is growing its grocery business, aggressively remodeling and expanding stores, and -- in 2013 -- venturing into the Canadian market. (Hoovers n.d.)…

    • 939 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    In America today, there are many people that shop. Humans need to shop, because today’s generation has changed to where one has to buy everything. To obtain the necessities, the only thing that makes sense is that humans shop. However, there are different kinds of shoppers. On the outside, one may see an average person going to the store for an item, but on the inside, each shopper has different intentions, whether they know they have them or not.…

    • 935 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Anti Consumerism

    • 12027 Words
    • 49 Pages

    References: Amin, A. & Thrift, N. (eds) (2004) The Cultural Economy Reader, Blackwell, Oxford. Beck, U., Giddens, A. & Lash, S. (1994) Reflexive Modernisation, Polity, Cambridge. Belk, R., Ger, G. & Askegaard, S. (2003) ‘The fire of desire: a multi-sited inquiry into consumer passion’, Journal of Consumer Research, vol. 30, pp. 326Á 351. Binkley, S. (2003) ‘The Seers of Menlo Park: the discourse of heroic consumption in the Whole Earth Catalog’, Journal of Consumer Culture, vol. 3, no. 3, pp. 283Á 313. Blackmore, S. (2000) The Meme Machine, Oxford University Press, Oxford. Bourdieu, P. with Wacquant, L.J.D. (1992) ‘An Invitation to Reflexive Sociology’, Polity, Cambridge. Bowlby, R. (1993) Shopping with Freud, Routledge, London. Brown, P. (2004) ‘Monsanto abandons worldwide GM wheat project’, The Guardian, 11 May. Butler, J. (2004) Precarious Life: The Power of Mourning and Violence, Verso, London. Clifford, J. (1998) The Predicament of Culture: Twentieth-Century Ethnography, Literature and Art, Harvard, Cambridge. Dawkins, R. (1989) The Selfish Gene, Oxford paperbacks, Oxford. Debord, G (1994) The Society of the Spectacle, Zone Books, New York. Deleuze, G. (1995) Negotiations 1972Á 1990, Columbia University Press, New York. Dollimore, J. (2001) Sex, Literature and Censorship, Polity, Cambridge. du Gay, P. & Pryke, M. (2002) Cultural Economy, Sage, London. Featherstone, M. (1991) Consumer Culture and Postmodernism, Sage, London. Foucault, M. (1986) The History of Sexuality Volume Three: The Care of the Self, Penguin, London. Frank, T. (1997) The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, University of Chicago Press, Chicago.…

    • 12027 Words
    • 49 Pages
    Powerful Essays
  • Good Essays

    3. Schlosser, Eric. “Kid Kustomers.” Signs of Life in the USA: Readings on Popular Culture for Writers. Ed. Sonia Maasik and Jack Solomon. 7th ed. Boston Bedford/ St. Martin’s , 2012. 222-226 Print…

    • 1016 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The Myth of Consumerism

    • 1881 Words
    • 8 Pages

    Cited: /b><br>Adams, McCrea. "Advertising Characters." Signs of Life in the USA: Readings on Popular Culture for Writers. 2nd ed. Sonia Maasik and Jack Solomon. Boston: Bedford, 1997.…

    • 1881 Words
    • 8 Pages
    Better Essays