Magnetized and Induced by the Bull’s Eye!

Topics: Amazon.com, Retailing, Online shopping Pages: 4 (1228 words) Published: April 14, 2013
Magnetized and induced by the Bull’s Eye!

Attention … all shoppers! Attraction is the number one source Target implements to encourage their shoppers to consume every day. They implement a variety of different attributes to their website such as stylish designs, colorful photos, and advertise different ways to save. Browsing through the website and choosing products is quick and easy; this is not to mention their iconic logo and their well known designer brands. In addition, it is luxurious to be able to purchase from the comfort of the consumer’s home or mobile device. Correspondingly to all these attributes, Target.com gives their shoppers a personal service attempts to address their needs and wants. It also gives them the essences of happiness, confidentiality, and the non-stressful process of purchasing the product. In the book Signs of Life in the USA, Ann Norton explains “Stores hang a variety of identities on their racks and mannequins. Their window displays provide elaborate scenarios conveying not only what the garment is but what the garment means” (Norton 105). They do not use mannequins for advertisement. However, they engage consumers through other means. The font is sleeker; the images are sharper, and the captions are brilliant. Their sophisticated graphic designs with playful photos magnetize the user and transmit a sense of inspiration. Their site has a variety of navigational and visual signs that help consumers get where they want to go quickly. Replacing mannequins with visual digital signs inspires the user to try new products while reminding them of daily needs and wants. The client's eyes get wrapped up by the colors of their site. The red color, which is found predominantly through the website, transmits the shopper's excitement, strength, and speed. The color blue gives them a sense of trust, reliability, belonging, and serenity. The color yellow makes them feel the warmth and happiness. The color black gives the buyer the finishing...

Cited: Gomez, Vivian. "Target Hits Bull 's-eye with Online-only Brands | RetailingToday.com." Target Hits Bull 's-eye with Online-only Brands | RetailingToday.com. N.p., 17 Jan. 2013. Web. 01 Apr. 2013.
Norton, Anne. "The Signs of Shopping." Signs of Life in the USA: Readings on Popular Culture for Writers. 7th ed. Maasik, Sonia, and Jack Salomon. Boston: Bedford/ST. Martin, 2009. 105. Print.
Norton, Anne. "The Signs of Shopping." Signs of Life in the USA: Readings on Popular Culture for Writers. 7th ed. Maasik, Sonia, and Jack Salomon. Boston: Bedford/ST. Martin, 2009. 107. Print.
"Target through the Years." Target through the Years. N.p., n.d. Web. 01 Apr. 2013.
"The Shopping Experience." The Shopping Experience at Target Stores. N.p., n.d. Web. 01 Apr. 2013.
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