Managing Marketing Programs
Managing Marketing Programs | January 1
2011
| ASP Tools, Advertising Agency, STP Analysis, message content of advertisements, creative content of the advertisements. | Advertisement & Sales Promotion |
Maggi Noodles
Integrated Marketing Communication
Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost
Promotional Tools of Communication:
(I). ASP TOOLS USED BY NESTLE INDIA LIMITED (NIL)
Different Communication Media used by NIL
* PRINT ADS * Maggi does not focus heavily on print media during its launch since its initial target audience was mothers and kids. * Some advertisements in the print media were used to highlight the convenience factor of Maggi. (As shown below)
* Maggi introduced this advertisement in various magazines in 2003 to celebrate 20 years of its product in India. * Maggi has recently come out with advertisements in some weekly magazines for its new Atta noodles and rice noodles variants. * Maggi rice noodles mania had the highest column centimeter in print during Jan – Aug ’07 among the instant foods category. Growth in noodles/pasta print advertising grew by 42% in Jan-may 05 compared to Jan-may 04. Of this, Maggi vegetable Atta noodles had 92% share. * Maggi’s expenditure on print media is much lower compared to other media.
[Source: adex India (a division of tam media research)] * SALES PROMOTION:
Tools used by Maggi Noodles for Retail Sales Promotion Initiatives: * Exchange schemes * Price-off offer * Coupons * Scratch and win offer * Money Back offer
* Maggi was distributed free in schools and offices to promote trial * Return gifts on empty packs * Maggi fun book and stickers with funky animal facts.
* Organized Retail Sales
2011
| ASP Tools, Advertising Agency, STP Analysis, message content of advertisements, creative content of the advertisements. | Advertisement & Sales Promotion |
Maggi Noodles
Integrated Marketing Communication
Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost
Promotional Tools of Communication:
(I). ASP TOOLS USED BY NESTLE INDIA LIMITED (NIL)
Different Communication Media used by NIL
* PRINT ADS * Maggi does not focus heavily on print media during its launch since its initial target audience was mothers and kids. * Some advertisements in the print media were used to highlight the convenience factor of Maggi. (As shown below)
* Maggi introduced this advertisement in various magazines in 2003 to celebrate 20 years of its product in India. * Maggi has recently come out with advertisements in some weekly magazines for its new Atta noodles and rice noodles variants. * Maggi rice noodles mania had the highest column centimeter in print during Jan – Aug ’07 among the instant foods category. Growth in noodles/pasta print advertising grew by 42% in Jan-may 05 compared to Jan-may 04. Of this, Maggi vegetable Atta noodles had 92% share. * Maggi’s expenditure on print media is much lower compared to other media.
[Source: adex India (a division of tam media research)] * SALES PROMOTION:
Tools used by Maggi Noodles for Retail Sales Promotion Initiatives: * Exchange schemes * Price-off offer * Coupons * Scratch and win offer * Money Back offer
* Maggi was distributed free in schools and offices to promote trial * Return gifts on empty packs * Maggi fun book and stickers with funky animal facts.
* Organized Retail Sales