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Magazines And Periodical Industry Analysis

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Magazines And Periodical Industry Analysis
Strategic Management-I Assignment
Industry Analysis
Magazines and Periodicals Industry

Industry Definition
What exactly is the Magazine & Periodical Publishing Industry? How can this be defined?
This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry:
The Industry of the “Periodical Publishing” is defined by NAICS 51112: Periodical Publishing.
“It says that firms/organizations that work in publishing periodicals, or the firm can be in publishing and printing periodicals. These firms may perform various activities that will help them achieve publishing. But may or may not perform their own printing. The firms/organizations that do not publish periodicals but help in printing periodicals for publishers are also included in the Periodical
Publishing Industry”.
As per the definition all the establishments and firms coming under the above criteria will be deemed to be under the industry of “Periodical Publishing”
There are numerous sub-industries which come under the broad umbrella of the periodical publishing they are:

Sub- Industries
The Subindustries come under the broad category of the Periodical Publishing and any firm that can be classified into the sub-industry below that will involve in publishing but not online publishing and printing. 





Comic books
Magazines
Statistical Reports
Television Schedules
Trade journals

The below pertains to the same type of organizations but are involved in both publishing and printing. 





Comic books
Magazines
Statistical reports
Television schedules
Trade journals

Media Industry-The Media industry is actually a super set of the publishing industry it consists of the Broadcasting & Cable TV, Publishing, Advertising and Movies &Entertainment. It encompasses the entire media category under which the publishing is a part of the industry of the whole.

Similar Industries:
There

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