top-rated free essay


By whitealexie Jun 03, 2014 493 Words
Alexie White
ENGL 1020-06I
Mrs. Norwood
14 February 2014

Essay One

Magazines handle emotional appeal through full-page advertisements. The magazine I chose was, “Web MD Campus.” In this magazine there is four advertisements that displays four different emotional approaches. In this essay I will be explaining the emotional appeal in the four advertisements I have chosen. The four advertisement topics are about Nair, two on ADHD, and American Society for Dermatologic Surgery.

The first advertisement is about ADHD. It is sponsored by Shire, ADDA, and CHADD. This advertisement tells the story about a man name, Shane Victorino. He has ADHD (Attention Deficit Hyperactivity Disorder). Shane is a Athlete and Philanthropist. Shane Victorino tells his story about him not growing his ADHD. The advertisement said, “If you had ADHD as a kid, you may still have it. This ad gives a link to hear and learn more on Shane Victorino story. This advertisement is found in a magazine that is represented by the targeted audience. The advertisement is convincing in their marketing techniques because it gives people the opportunity to tell their stories about them having ADHD. The kinds stereotypes that the advertisement suggest about the readers of the magazines will be different depending on race, culture, and attitudes. The advertisement is suppose to make the reader feel good. They will feel good by telling their story of their ADHD. This also makes them feel like someone is hearing their story and understanding what its like to have ADHD. The visual effectiveness of the advertisement is very simple. If you read the words you on the advertisement really helps you to understand the advertisement a little better.

The second advertisement is about ADHD. It is sponsored by Shire, ADDA, and CHADD. The advertisement tell the story about a women name, Meagan. She is a graduate student. Meagan tells her stories about having ADHD. She states that she is her own ADHD. The advertisements leaves a very important message about being concerned that you might have ADHD, or if you had it has a kid and may thought you outgrew it. It suggest that you should hear Meagan’s story then after listening to the story talk to your doctor. The advertisements is found in a magazine that representative of the magazine’s targeted audience. This advertisement is convincing in the marketing techniques. The kind of stereotypes that the advertisement suggest about the readers of the magazine will be some with ADHD or someone who knows some with ADHD. The advertisement is suppose to make reader fell good and help this understand ADHD. The visual advertisement is explained very well.

The two advertisements promote the same type product. Both of advertisements talk about ADHD. It tells two stories about two people with ADHD. Attention Deficit Hyperactivity Disorder is one of the most common mental disorder. It is developed in young children. In both advertisements it states that you don’t outgrow ADHD when you get older.

Cite This Document

Related Documents

  • Women's Magazines

    ...Women's Magazines The book Women's Magazines 1940-1960 gives us a good image into what the daily life of women in these era's was like. Their were hero's like Rosie the Riveter, that told you to be pretty, but strong. Then there was the ideal women who was a perfect entertainer and always dressed accordingly. The magazines were also littered w...

    Read More
  • School Magazines

    ...Introduction The school magazine is no more a new thing to us. Now-a-days many schools have magazines of their own. Formerly, very few schools had such magazines. How the Magazine is conducted A school magazine is conducted by the teachers and the students. In many schools a senior teacher is the editor and a student of the top clas...

    Read More
  • Jackie Magazine

    ...analysis of Jackie and why the magazine has seen a new found popularity in recent years. Jackie was a popular British weekly teenage girls’ magazine published by Scottish company D.C. Thomson which was published from 1964 up until 1993. It was named after the children’s author Jacqueline Wilson who worked for D.C. Thomson at the time. The ...

    Read More
  • the language of fashion magazines

    ...over the world. Magazine is one of the popular forms of print media worldwide. There are different types of magazines with different features and attributes. They are mostly periodic- monthly and quarterly magazines are most common. The magazines generally focus a particular area and they target a particular group of people as their target reade...

    Read More
  • Influence of Magazines on Indian Women

    ...Influence of lifestyle magazines on Indian women. Introduction. Most women today live in fashion. There is that natural desire in every woman to look good, feel good and live well. Popular fashion magazines are the ultimate source of the most modern fashion trends. They are a woman's best friend in terms of looking hip, stylish and trendy. I...

    Read More
  • Media - Magazine Evaluation

    ... The task was to create a magazine front cover for genre of our choice, for a specific target audience. We had to ensure we followed generic conventions of magazines genres that we had chosen. There are different stages of my coursework; research, planning and overall production. We had to make a magazine cover firstly th...

    Read More
  • A Comparison of Fashion Magazine

    ...A comparison of fashion magazine in the UK and China Table of Contents 1.0. Introduction 3 2.0. The UK’s fashion magazine 3 3.0. The China’s fashion magazine 4 4.0 Analysis 4 5.0 Conclusion 6 6.0 References 6 1.0. Introduction With the rapid development of information technology, there are more and more types of communic...

    Read More
  • Beauty Magazines and Anorexia

    ...PROJECT TITLE: Can the beauty magazine be held responsible for anorexia? NAME: KATIA TAKKOY Can the beauty magazine industry be held responsible for anorexia? “Security”, “mental strength”, “self confidence”, “identity”, “care”, all these words having a common source, starvation. (Ogden, 2010, p.220). And although i...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.