Magazine Advertisements - Gender

Aside from the aforementioned characteristics found in the differential magazines, it is quite noticeable how advertisements are placed throughout the magazines. However, one may not discern right away how these advertisements may actually be classified into masculine or feminine. It can be seen how in K-Zone, advertisements includes sports (Milo), video games, and cars. These heighten the theories that males are the active ones, and going further—the more aggressive ones. At a young age, they are already taught to engage in competitiveness and certain violence, which molds them into how they act as men in the future. Associating this with the article, “Sex Sells,” men are subjects that desire, look, and own. Thus, ads promoting sports, video games, and cars unquestionably attract young boys into getting them. And once they do, there is a notion that one male has to be better than the others because of what he owns. Males are taught to say “I want,” and with the violent imagery seen in such magazines, force is somewhat being encouraged as a tool in order to satisfy their desires.

Conversely, in Total Girl, advertisements include books, arts and crafts (National Bookstore), accessories, and clothes. These heighten the theories that females are the passive ones. They are the ones who are expected to do certain activities requiring much less effort and more creativity instead. Girl activities usually involves sitting down and doing handiworks, being all quiet, prim and proper. They are somehow being trained into becoming homemakers and learning how to be practical in dealing with things related to home. They are taught DIY crafts, projects, recipes, decors, and the like. Bookstores probably appeal more to girls because they are seen to be more acquiescent and are the ones most likely to be delighted with books and arts and crafts compared to boys. Accessories are being advertised, as there is a mindset that having more accessories would show how classy or dainty a