MAF 680 FRANCHISE BUSINESS 1 
MAF 680
INTEGRATED CASE STUDIES
GUIDELINE TO CASE 3 – FRANCHISE BUSINESS
A. STUDENTS ARE REQUIRED TO FORM A GROUP THAT CONSISTS OF NOT MORE THAN TWELVE (12) MEMBERS IN A GROUP.
B. THE LEADER OF THE GROUP IS REQUIRED TO GATHER THE NAME AND MATRIX NUMBER OF ITS MEMBERS AND FORWARD THIS TO PUAN AINUL (HEA UITM KBM), INORDER FOR THE OFFICER TO PRODUCE A LETTER OF ACKNOWLEDGEMENT/CONFIRMATION THAT YOU ARE THE STUDENTS OF FACULTY PERAKAUNAN UNDERTAKING MAF680 AND ARE REQUIRED TO DO FIELDWORK AND TO DO INTERVIEW WITH THE CHOSEN FRANCHISOR.
C. STUDENTS ARE TO CHOOSE ANY FRANCHISE BUSINESS (LOCAL OR INTERNATIONAL BRAND) FOR CLASS PRESENTATION AND CLASS REPORT WRITING.
D. STUDENTS ARE REQUIRED TO PREPARE A SET OF QUESTIONNAIRE (STRUCTURED/UNSTRUCTURED) AS A GUIDE TO GAIN INFORMATION TO FULFILL THE OBJECTIVES OF CASE 3. (create own objectives)
E. THESE ARE THE GUIDELINES OF INFORMATION REQUIRED BUT NOT LIMITED TO.
a. LEARN ABOUT THE RULING/legislation OF DOING A FRANCHISE IN MALAYSIA AND ABOUT THE AGENCY THAT IS RESPONSIBLE FOR FRANCHISING BUSINESS IN MALAYSIA.
b. ALSO, CHECK ON THE BUDGET 2015 , WHAT IS THERE FOR THE FRANCHISING BUSINESS IN MALAYSIA.
c. PROFILE OF THE COMPANY (HISTORY OF ESTABLISHMENT, PERSONNEL INVOLVED IN THE BUSINESS, ORGANIZATION CHART, MISSION AND VISION OF THE FRANCHISE.
d. DO SWOT AND PASTEL ANALYSIS OF THAT COMPANY e. CHECK THE FRANCHISE’S BUSINESS PLAN AND BUSINESS STRATEGIES
f. ASK THE OWNER WHAT’S THE DIFFERENCE BETWEEN THE CONVENTIONAL BUSINESS PLAN AND THE FRANCHISE BUSINESS PLAN. TAKE NOTE OF THE DIFFERENCES
g. CHECK ON THE CHALLENGES OF DOING A FRANCHISE
h. CHECK ALSO ON THE CHALLENGES OF DOING A CONVENTIONAL BUSINESS
i. GAVE YOUR OPINION ON WHETHER YOU SHOULD HAVE A FRANCHISE OR CARRY OUT A CONVENTIONAL BUSINESS.
F. I WOULD APPRECIATE IF YOU COULD FIND OUT MORE ABOUT THE FRANCHISE AND NOT LIMITING YOUR QUESTIONS TO THE SUGGESTED ABOVE.
G. THE INFORMATIONS GATHERED MUST BE PRESENTED IN THE FORM OF REPORT AND IT IS FORMAL.
INTEGRATED CASE STUDIES
GUIDELINE TO CASE 3 – FRANCHISE BUSINESS
A. STUDENTS ARE REQUIRED TO FORM A GROUP THAT CONSISTS OF NOT MORE THAN TWELVE (12) MEMBERS IN A GROUP.
B. THE LEADER OF THE GROUP IS REQUIRED TO GATHER THE NAME AND MATRIX NUMBER OF ITS MEMBERS AND FORWARD THIS TO PUAN AINUL (HEA UITM KBM), INORDER FOR THE OFFICER TO PRODUCE A LETTER OF ACKNOWLEDGEMENT/CONFIRMATION THAT YOU ARE THE STUDENTS OF FACULTY PERAKAUNAN UNDERTAKING MAF680 AND ARE REQUIRED TO DO FIELDWORK AND TO DO INTERVIEW WITH THE CHOSEN FRANCHISOR.
C. STUDENTS ARE TO CHOOSE ANY FRANCHISE BUSINESS (LOCAL OR INTERNATIONAL BRAND) FOR CLASS PRESENTATION AND CLASS REPORT WRITING.
D. STUDENTS ARE REQUIRED TO PREPARE A SET OF QUESTIONNAIRE (STRUCTURED/UNSTRUCTURED) AS A GUIDE TO GAIN INFORMATION TO FULFILL THE OBJECTIVES OF CASE 3. (create own objectives)
E. THESE ARE THE GUIDELINES OF INFORMATION REQUIRED BUT NOT LIMITED TO.
a. LEARN ABOUT THE RULING/legislation OF DOING A FRANCHISE IN MALAYSIA AND ABOUT THE AGENCY THAT IS RESPONSIBLE FOR FRANCHISING BUSINESS IN MALAYSIA.
b. ALSO, CHECK ON THE BUDGET 2015 , WHAT IS THERE FOR THE FRANCHISING BUSINESS IN MALAYSIA.
c. PROFILE OF THE COMPANY (HISTORY OF ESTABLISHMENT, PERSONNEL INVOLVED IN THE BUSINESS, ORGANIZATION CHART, MISSION AND VISION OF THE FRANCHISE.
d. DO SWOT AND PASTEL ANALYSIS OF THAT COMPANY e. CHECK THE FRANCHISE’S BUSINESS PLAN AND BUSINESS STRATEGIES
f. ASK THE OWNER WHAT’S THE DIFFERENCE BETWEEN THE CONVENTIONAL BUSINESS PLAN AND THE FRANCHISE BUSINESS PLAN. TAKE NOTE OF THE DIFFERENCES
g. CHECK ON THE CHALLENGES OF DOING A FRANCHISE
h. CHECK ALSO ON THE CHALLENGES OF DOING A CONVENTIONAL BUSINESS
i. GAVE YOUR OPINION ON WHETHER YOU SHOULD HAVE A FRANCHISE OR CARRY OUT A CONVENTIONAL BUSINESS.
F. I WOULD APPRECIATE IF YOU COULD FIND OUT MORE ABOUT THE FRANCHISE AND NOT LIMITING YOUR QUESTIONS TO THE SUGGESTED ABOVE.
G. THE INFORMATIONS GATHERED MUST BE PRESENTED IN THE FORM OF REPORT AND IT IS FORMAL.