Madonna Case Analysis

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Madonna Case Analysis
Introduction

The following case study covers the foundation of Madonna’s business success and her continued global popularity over the past 20 years. Madonna has influenced people all over the world. Her quest for Superstardom is evident in her wide range of endeavors such as her records, concerts, movies, books, and charity events. She has the skill to market herself as a product while maintaining an edge, yet it is her experiences and sense of the world, art, fashion, drama and most importantly her intellect that make Madonna a global superstar. In examining Madonna’s career from a strategic analysis it is important to recognize her global and industrial impact as well as look into her brand name from a business perspective. Regarding her brand name there is competition, strengths, weakness, opportunities, and threats.

Analysis

Environmental Analysis

Madonna has had a great impact on the global environment through her countless charity efforts. Specifically, in 2006 she started an organization called Raising Malawi, a non-profit organization supporting community based organizations that provide vulnerable children and caregivers with nutritious food, proper clothing, secure shelter, formal education, targeted medical care, emotional care and psychosocial support. In addition, Raising Malawi supports non-government organizations that offer impoverished families with innovative opportunities for sustainability such as Millennium Promise and International Medical Corps. Millennium Promise is a non-profit organization which works towards the halving extreme poverty in Africa by 2015, working with impoverished communities, national and local governments, and partner organizations to implement high-impact programs aimed at transforming lives on the continent and engaging donor nations, corporations, and the general public in the effort. Also, on corporate, community, and academic levels, Madonna matches every dollar donated to



References: http://www.looktothestars.org/celebrity/201-madonna#ixzz1BDKYjr52 http://en.wikipedia.org/wiki/Madonna_(entertainer)

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