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Madden Swot Analysis Essay

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Madden Swot Analysis Essay
Strengths * Ability to Change * Example: when they realized that sales only increased by 4.7% they decided they needed to restructure the way they were doing business. By narrowing the company to four major divisions, they believe they will increase the speed of developing products and increase sales * Focus on research and development * the company invested about $1,041 million in research and development for fiscal years ended March 2007, much more than other competitors * Popularity of Games * Example: Madden NFL 07 alone sold over 5 million copies last year, which puts the total tally of Madden games sold to just over 60 million
Weaknesses
* Dependence on consoles * Just because a new and amazing
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