Madagascar

Course: MKTG 4320 – Tourism, Sport, and Leisure Marketing
Professor: Mr. Vijay Setlur
Date: November 29th, 2011
By: Javier ORTEGA ARAIZA, Alexis CLEMENT

1

Table of contents
I.

Executive Summary ............................................................................................................................... 3

II.

Current Situational Analysis .................................................................................................................. 4
A.

Evaluation of Current Market: .......................................................................................................... 4

B.

Consumer analysis: ........................................................................................................................... 5

C.

Competitor Analysis: ......................................................................................................................... 6

D.

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats): ........................................... 7

E.

PESTLE (Political, Economical, Social, Technological, Legal, and Environmental): ........................... 9

III.

Recommendations and implementation ........................................................................................ 10

A.

Objective: ........................................................................................................................................ 10

B.

Strategies Implemented:................................................................................................................. 10

C.

Recommendations: ......................................................................................................................... 11

IV.

Conclusion ....................................................................................................................................... 14

V.

Appendix

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