Projections and forecasting are several of the best practice tools used by the ice cream companies to look at future sales. Nestle SA (Nestle) Company is the largest global food processing company manufacturing products such as baby food, water, ice cream, and suppying catering services. Nestle holds the distinction of leading the global market with ice cream sales of 1.8 billion in 2004 which was 19.9%of the total market value. Nestle administrators forecast a 10.1 billion dollar market in ice cream sales by 2010 and increased market …show more content…
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