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Macro Pharmaceuticals Case Study

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Macro Pharmaceuticals Case Study
As mentioned from the previous part there is a problem in sales, the purpose of the research is to figure out what causes this problem as the manager decision of the problem is to find out should the organization set new prices or not, furthermore what is required is to control the price elasticity of demand and the influence on sales taking into consideration the price modifications and the several levels of price changes, moreover the problem is considered a broad one and needs an appropriate specification. It all triggered when the decision by the government or discharge of the exchange rate started in November 2016 leading the cooperation to get the stores overstocked as the market expectations were the prices going to increase, accordingly …show more content…
The pricing appliance is twisted out of shape if
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