In the 2012 Acura NSX Super Bowl Commercial - featuring Jerry Seinfeld, the main objective is to persuade the audience, which is anyone who wants the best new thing around, to buy the new Acura NSX. The commercial is about 3 minutes long and it is just Jerry Seinfeld trying to persuade a ordinary man with money, aliens, ziplines, and speed boats to give him the new Acura NSX and at the end when Jerry was about to get the car Jay Leno flies in with a jetpack and persuades the man to give him the car and he ends up flying away with the man and the car keys. The commercial uses the three source characteristics: source credibility, source attractiveness, and source power, along with positive message characteristics like humor, a strong narrative, and attention- getting features like salience to cultivate the views of the audience so that they will buy the new Acura NSX.…
We investigated the relationship between Gross Domestic Product (GDP) per capita and the Happy Planet Index (HPI), using data collected from the census and the results of the 2012 HPI by the New Economics Foundation (NEF) and the GDP per capita data published by the World Bank (http://data.worldbank.org/indicator/NY.GDP.PCAP.CD).…
“Perhaps they will be lucky. It may be that events, as they turn out in the next 10 or 20 years, will be common to all the countries; there will be no shocks, no economic developments that affect the different parts of the Euro area asymmetrically. In that case, they’ll get along fine.…
The Human Development Index (HDI) is one method of measuring development. This is a good indicator of development as it includes lots of factors, such as life expectancy and literacy rates, and recognises the multidimensional nature of development. However, there are no environmental factors taken into account, making it difficult to measure over all development.…
Discourses have powerful social effects and can empower some, while marginalizing others. In the texts Lost Property and Muriel’s Wedding the dominant discourse is relationship. The audience is positioned to see Josh Tambling from Lost Property as having tough relationships as he is the one who is expected to pull through. While Muriel Heslop from Muriel’s Wedding is portrayed as unreliable and selfish as the story is told.…
Macroautophagy, a cellular process regulated by p53 is an intracellular system that involves the break down of cytoplasmic contents within the lysosome. This mechanism is a form of adaptation to cellular stress such as starvation, trophic factor deprivation, hypoxia, endoplasmic reticulum (ER) stress and oxidative stress (Levine & Abrams, 2008). Through adaptation, it allows the prevention of cell death. There are three types of autophagy: macroautophagy, microautophagy, and chaperone-mediated autophagy (CMA). They all are involved in the degradation of cytosolic constituents in the lysosome. Through selective and non-selective mechanisms, macroautophagy and microautophagy are able to fuse with large cellular structures whereas chaperone-mediated autophagy on the other hand, has targeted…
Henry Ford once said, “Obstacles are those frightful things you see when you take your eyes off your goal.” In Eudora Welty 's short story "A Worn Path,” a figure of an old African-American woman, Phoenix Jackson, emerges. As she makes her way toward town in a path she seems to have taken many times before, she has to overcome many obstacles. She represents struggle, but most of all she represents determination. Every move she makes seems to be a slow, gradual move towards her goal. The story gives insight to the persistence and boldness of Phoenix Jackson’s life to emphasize the struggle in other people’s lives.…
According to Cypher’s literature, the HDI is the data figure from 0-1 that exudes what an economy has accomplished. Cypher asserts that the HDI creates an addendum to GNI per capita through the labels primary education, social security, and healthcare. Earlier in chapter two, Cypher manufactured a catalogue of development indicators before dissecting the economic per capita averages of GNI and GDP. Prior to the HDI definition, Cypher projected that GNI and GDP do not build the statistic with the household outputs. Cypher emanated on page 57 that the HDI catalogues transactions of the household outputs he elicited prior, which is a substantive strength of HDI. A possible strength of the HDI is its comradery to the GNI. The chunk of chapter two incorporating the HDI seems to delineate that the HDI projects what is purchased with the money available for investment, which was the strength of the GNI measure. The HDI exemplifies the country’s accrual of money in the pockets of income, education, and life expectancy (i.e. health care). However, Cypher does indicate that the HDI has two weaknesses on pages 62-63. The first weakness Cypher asserts is the scattering of income, education, and health care in pertinence to socioeconomic strata. Cypher then discussed that this weakness was the causal variable for the Inequality-Adjusted Human…
Every one of the characters in “The Raisin in the Sun” by Lorraine Hansberry, had a dream which involved an insurance check they received after the death of Lena’s husband. Lena dreamed to have a home of her own and to see her children accomplish their own dreams. Beneatha dreamed to become a doctor and to find the correct way to “express” herself. Ruth dreamed to be wealthy and have a happy family and Walter dreamed one day to be the owner of a business and become a "real man". It is these dreams that serve to explain the personality of the characters, provide a meaningful context for the development and decline of conflicts between them, and help the readers either admire or revile them.…
Happiness found in a pizza parlor? According to this vintage advertisement apparently it is possible for such an experience to occur. This is a 1966 vintage ad for Shakey’s Pizza Parlors. Part of their ad slogan is: “Happiness is a place called SHAKEY’S!” This indicates that by experiencing Shakey’s, you will find happiness through their pizza, drinks, scenery, and crowd. Nowhere in this advertisement does it mention anything reputable about the business regarding length in business, awards won, or who the owners are- which would rule out the ethos approach regarding their credibility. Nor does it appeal to the consumer’s intellect with any consumer reviews or sales facts- ruling out the logos approach. While Shakey’s effectively advertised by using the pathos approach with descriptive phrases such as: “Robustly flavorful,” “you’ll hear the `sound of fun’ like you’ve never heard it before,” and “You’ve found HAPPINESS; It’s a place called SHAKEY’S,” this reels the consumer in emotionally without product credibility and stimulating consumer intellect.…
The old, traditional meanings of conservative and Liberalism are: Conservative = slow to change, cautious, even opposed to change; liberal = open-minded, progressive. The word has the same root as "liberty."…
when fan watch sports today they see a huge asterisk next to the insignia. It started coming up in the early 70's when athletes wanted to get results in their respective sport. From there it became a need to stay ahead of the ever changing generations coming into their sport. Many professional athletes use steroids, because of what they gain from steroids without knowing the effects they have on a body. This has people asking “ why do pro athletes use steroids”.…
There have been many different theories that claim to be your “one way ticket to six pack abs”. Nutrition companies come up with miracle fat burning pills which claim that you don’t have to change anything about your lifestyle and your body fat will just magically melt away. Those are all just empty capsules filled with dried, ground up plants that do absolutely nothing for your body except for a possible placebo effect. The placebo effect is the bodies unusual reaction to a completely harmless and non-nutritive substance caused by the mind’s strong belief that the product will cause results that the product’s advertisement claims and product label says it will. The only time tested method to burning fat, increasing muscle, and getting that sexy six pack is a healthy diet and an exceptional amount of exercise, both aerobic and anaerobic. Aerobic is cardio exercise like running, and anaerobic is strength training exercises usually including weight lifting.…
Drew Hayden Taylor’s “This Boat Is My Boat” and Naomi Klein’s “Local Foreign Policy” are similar in several ways as both essays talk about marketing. Despite the fact that the authors of the stories are from different regions of the world, the message that is sent in their essays is about exploitation. As a result, in both essays, the authors talked about the exploitation, the history of the products and the solutions.…
Comedy movies play such an important role in helping us laugh. There are many forms of movies out there today. In spite of the recent incline in action and horror movies today comedy movies has always been my number one choice because it gives people an opportunity to look at humor in life, it usually has a pointless, useless moral that we can relate to, and it allows you to look at things in a new light and possibly expand your horizon to become a more optimistic person. All comedies always have one essential ingredient to make it a great comedy, humor. All comedies give people an opportunity to look at humor in life and laugh at it. Comedies usually show a hilarious scene for people to enjoy and laugh at. Many scenes which have a outburst of crazy and ridiculous moments will not usually happen in our daily life, but its fun to enjoy. Comedies have been in the film industry since the early 1930's. Comedies throughout the years have a similar theme of moving from one misunderstanding to overreaction and back to a misunderstanding, but some comedies throw in a pointless useless moral usually in the end of the movie. Many of the morals in a comedy movie can relate to us. For examples of different type of themes or storytelling in comedies are Some Like it Hot (1959), Burn After Reading (2008) and What Happens in Vegas (2008). With these three movies we can view, physical humor, verbal humor and dry humor. With Some like it Hot, it focuses on more of the physical humor and verbal humor. Physical humor may be created by means of awkward or exaggerated physical movements or gestures, exaggerated facial expressions, repetitious movements, excreta. One example of physical in “Some Like It Hot” is found at the (1:30:12-1:32:26) when Jerry is really into character of a woman. He was over the top in this scene. Jerry was singing and dancing to a point where he really thought he was a girl and was getting…