macro environmental analysis

c

h

a

p

t

e

r

o

n

e

Analysis of the current situation
Marketing Plan NOW danny abramovich

>>

>>

0

>>

0

>>

1

1

>>

2

>>

3

>>

>>

4

Chapter 1out of 4
Macro Environmental
Analysis

>>

>>

2

0

>>

1

>>

>>

2

>>

3

>>

4

3

>>

>>

4

>>

ana l ys i s

o f

t he

c u r r en t

s i t ua t i on

1.1 Macro environmental analysis
- Being exposed to the news allows you a higher level of awareness of the business environment.
- Certain environments influence your business more than others.
- What are those environments?

www.MarketingPlanNOW.com

>>

0

>>

1

>>

2

>>

3

>>

4

>>

ana l ys i s

o f

t he

c u r r en t

s i t ua t i on

1.1 Macro environmental analysis
- There are several “models” that comprise the abbreviations of the following environments:
- Political
- Economical
- Social

- Technological
- Legal (or Regulatory)
- Ecological

- Among the titles of the same “model” are
PEST, PESTLE, SLEPT & STEER
We prefer PESTO

>>

0

>>

1

>>

2

>>

3

>>

4

>>

ana l ys i s

o f

t he

c u r r en t

s i t ua t i on

1.1 Macro environmental analysis
P

E

S

T

O

Political
Social
Others
Economical Technological
Legal Ecological
PESTO sauce is easy to remember and is best when it’s fresh - the same goes for your news. www.MarketingPlanNOW.com >>

0

>>

1

>>

2

>>

3

>>

4

>>

ana l ys i s

o f

t he

c u r r en t

s i t ua t i on

1.1 Macro environmental analysis
- You should evaluate the level of dependency of your business to each PESTO environment.
- You should briefly describe the top two relevant environments as per their level of influence.
- Examples: importer of branded fashion = social & economical developer of email marketing software = tech & legal
distributor