Þ Economic Aspect: The second factor to be kept in mind while studying the macro environment of Starbucks is the economic aspect. For the financial year 2010 & 2011, the leading coffee retailer closed approximately 70 company operated stores all across the globe. United States (US) has been referred to as one of the largest contributor of coffee; closure of the stores in the recent past has led to a decrease in the overall profits earned by the same (Schrage, 2004).
Þ Social Factor: The third factor which shall be kept in mind while evaluating the macro environment for Starbucks refers to the social factor. Lately, Starbucks have been reported with increased instances of product recalls. In the year 2011, the department of Agriculture Food Safety inspected Listeria bacteria in the chicken to be used at Starbucks. In order to be on the safer side, the Department of Food & Safety recalled all the Chicken Chipotle Wraps and Chicken Hummus boxed meals(Schrage, 2004).
Þ Technological Factor: The fourth factor which shall be kept in mind while evaluating the macro environment for Starbucks refers to the technological aspect. Starbucks being one of the reputed coffee houses had a robust distribution strategy which helped them to stay ahead of the competition. In the recent years, Starbucks had opted for various types of distribution strategies in order to reach