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Macdonalds vs Kfc

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Macdonalds vs Kfc
MARKETING STRATEGIES OF

MCDONALDS
VS
KFC

DISSERTATION AMITY SCHOOL OF BUSINESS NOIDA UP

SUBMITTED TO SUBMITTED BY
PRIYANKA. A. SING H ADITYA DHEER
LECTURER,ASB BBA (M&S)-2
AMITY UNIVERSITY,NOIDA. A3914708029

ACKNOWLEDGEMENT

I would like to express my gratitude to my institution AMITY SCHOOL OF BUSINESS (ASB) for giving me the permission to choose my topic for the dissertation in MARKETING STRATEGIES OF MCDONALDS VS KFC.

I express my thanks & gratitude to my faculty guide who has managed to get some time out of her busy schedule & helped me with my dissertation report.I firmly believe that without her commitment & support this report would not have been completed.In this regard I am extremely grateful to my faculty guide * PRIYANKA .A.SINGH (LECTURER) AMITY NOIDA.

ABSTRACT

This dissertation report entitled “MARKETING STRATEGIES OF MCDONALDS VS KFC” is undertaken as a partial completion for my BBA(MKT & SALES) course in AMITY SCHOOL OF BUSINESS (ASB) in NOIDA UP.
Mcdonalds is the world’s largest chain of hamburger fast food restaurants,serving more than 58 million customers daily.Mcdonalds primarily sells hamburgers,cheeseburgers,chicken products,French fries,breakfast items,soft drinks,shakes & desserts.The business began in 1940 with a restaurant opened by brothers Richard & Maurice Mcdonald in san Bernardino,California.The first Mcdonalds restaurants were opened in United states,Canada,Costa rica,Japan,Netherlands,Germany,Australia,France & Sweden.

Kfc is a chain of fast food restaurants based in Louisville,Kentucky in the United states.Kfc primarily sells chicken pieces,wraps,salads & sandwiches,while its primary focus is fried chicken.Kfc also offers a line grilled & roasted chicken products & desserts.Outside
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