Macdonald's SWOT
SWOT analysis on the McDonald’s Corporation
Strengths
- Effective and successful marketing strategies
McDonald’s is one of the most famous and well-known fast food restaurants in the world, and has become synonymous with foods like burgers and fries. This is largely due to their effective marketing strategies, which made them so popular around the world. The successful marketing campaigns of McDonald’s allow them to attract a wide range of customers, ranging from children to adults (Marketingweek, 2013). The marketing strategies are also customised for each different country and region, ensuring that the target consumers are attracted to the organisation’s products.
- Strong brand name
McDonald’s has a very strong brand name and image, and is widely recognised all over the world. This strong branding and reputation lends strength to the organisation. By having restaurants in more than 118 countries (McDonald’s Singapore, 2013), the brand of the company is extremely powerful and the image of the brand is recognised everywhere.
- Innovative strategies and products
McDonald’s utilizes innovative technologies, and introduces new innovative products regularly. The introduction of new technology helps improve the various work process in McDonald’s and allows them to stay ahead of their competitors. Constant introduction of new products such as mobile apps also keeps McDonald’s up to date with the latest consumer trends (Marketingweek, 2013). Consumers are more likely to choose McDonald’s as their preferred fast food restaurant as these new products are often innovative and appealing.
Weakness
- Products and services very similar with competitors
McDonald’s is slowly losing its uniqueness, and will no longer able to effectively differentiate itself from its competitors. As more fast food alternatives enter the market, McDonald’s will face problems in creating a unique dining experience compared to its competitors. They may choose to compete in terms of price;
Strengths
- Effective and successful marketing strategies
McDonald’s is one of the most famous and well-known fast food restaurants in the world, and has become synonymous with foods like burgers and fries. This is largely due to their effective marketing strategies, which made them so popular around the world. The successful marketing campaigns of McDonald’s allow them to attract a wide range of customers, ranging from children to adults (Marketingweek, 2013). The marketing strategies are also customised for each different country and region, ensuring that the target consumers are attracted to the organisation’s products.
- Strong brand name
McDonald’s has a very strong brand name and image, and is widely recognised all over the world. This strong branding and reputation lends strength to the organisation. By having restaurants in more than 118 countries (McDonald’s Singapore, 2013), the brand of the company is extremely powerful and the image of the brand is recognised everywhere.
- Innovative strategies and products
McDonald’s utilizes innovative technologies, and introduces new innovative products regularly. The introduction of new technology helps improve the various work process in McDonald’s and allows them to stay ahead of their competitors. Constant introduction of new products such as mobile apps also keeps McDonald’s up to date with the latest consumer trends (Marketingweek, 2013). Consumers are more likely to choose McDonald’s as their preferred fast food restaurant as these new products are often innovative and appealing.
Weakness
- Products and services very similar with competitors
McDonald’s is slowly losing its uniqueness, and will no longer able to effectively differentiate itself from its competitors. As more fast food alternatives enter the market, McDonald’s will face problems in creating a unique dining experience compared to its competitors. They may choose to compete in terms of price;