MKTG309: Case Study 2: Prescription Drug Abuse
MKTG309: Social Marketing and Sustainability
Case Study 2: Prescription Drug Abuse
Name of Student: Shmaya Krinsky
Student Number: 43304117
Time of Tutorial: Tuesday 3pm
Due Date: 2nd May 2014
MKTG309: Case Study 2: Prescription Drug Abuse
digital content : http://www.drugfreeworld.org/real-life-stories/prescription-drug-use.html
Prescription drugs, the drug under the rug. There has become an increasing usage of prescription drugs around the world, yet there seems to be very minimal awareness of this issue. People all around the world have been raised with anti drug campaigns and have been educated a great deal on the dangers of them. However …show more content…
Some of these are depressants, opioids, morphine derivatives and stimulants.
Examples of depressants are sleep medication, Stilton, Xanax, benzodiazepine.
Examples of opioids and morphine include, codeine, morphine, methadone and oxycodone. With regards to stimulants there is amphetamines and methylphenidate. These are just a few of the big brand drugs among hundreds more. These drugs will be abused for any given reason whether it is for pain relief, euphoria, hallucination, sedatives, increased energy or increased mental alertness.
In 2011 the U.S department of heath and human services reported that in the past year, 16 million people admitted to using drugs for nonmedical reasons and 7 million people in the past month. It was also reported that prescription drugs were the second highest abused drugs in the country, right after marijuana. The diversion of prescription drugs could be a reason for the mass amounts of abuse. Prescription drug diversion is the illegal channeling from legal resources to the illicit market. This interception can happen at numerous points in the distribution chain, from the original manufacturing site to the wholesaler, doctors, pharmacy’s and or patients (James, Inciardi et al. …show more content…
The addictive properties in these drugs are extremely high and can often be more addictive then street drugs such as cocaine, heroine and ecstasy. A report done by Columbia University stated that deaths due to overdoses on opioid were seven times higher then in 1990, with an estimation of 100,000 people overdosing (Cerda et al. 2013).
Over the years, Australia has begun to combat illegal street drug use, with variety of advertising and marketing schemes. Yet there seems to be no mention at all about the extreme dangers over prescription drugs. It is an issue that needs to be combated
Case Study 2: Prescription Drug Abuse
Name of Student: Shmaya Krinsky
Student Number: 43304117
Time of Tutorial: Tuesday 3pm
Due Date: 2nd May 2014
MKTG309: Case Study 2: Prescription Drug Abuse
digital content : http://www.drugfreeworld.org/real-life-stories/prescription-drug-use.html
Prescription drugs, the drug under the rug. There has become an increasing usage of prescription drugs around the world, yet there seems to be very minimal awareness of this issue. People all around the world have been raised with anti drug campaigns and have been educated a great deal on the dangers of them. However …show more content…
Some of these are depressants, opioids, morphine derivatives and stimulants.
Examples of depressants are sleep medication, Stilton, Xanax, benzodiazepine.
Examples of opioids and morphine include, codeine, morphine, methadone and oxycodone. With regards to stimulants there is amphetamines and methylphenidate. These are just a few of the big brand drugs among hundreds more. These drugs will be abused for any given reason whether it is for pain relief, euphoria, hallucination, sedatives, increased energy or increased mental alertness.
In 2011 the U.S department of heath and human services reported that in the past year, 16 million people admitted to using drugs for nonmedical reasons and 7 million people in the past month. It was also reported that prescription drugs were the second highest abused drugs in the country, right after marijuana. The diversion of prescription drugs could be a reason for the mass amounts of abuse. Prescription drug diversion is the illegal channeling from legal resources to the illicit market. This interception can happen at numerous points in the distribution chain, from the original manufacturing site to the wholesaler, doctors, pharmacy’s and or patients (James, Inciardi et al. …show more content…
The addictive properties in these drugs are extremely high and can often be more addictive then street drugs such as cocaine, heroine and ecstasy. A report done by Columbia University stated that deaths due to overdoses on opioid were seven times higher then in 1990, with an estimation of 100,000 people overdosing (Cerda et al. 2013).
Over the years, Australia has begun to combat illegal street drug use, with variety of advertising and marketing schemes. Yet there seems to be no mention at all about the extreme dangers over prescription drugs. It is an issue that needs to be combated