In this task I will compare the effectiveness of the use of the marketing mix by both McDonalds and Starbucks including: • How the elements of the marketing mix are integrated and how they relate to each other • How they meet the expectations of the target customer • How the integrated marketing mix is used to support branding
Introduction to McDonald and Burger King
McDonald’s is one of the best known brands worldwide. McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women.
Mc Donald’s serve the world some of its favourite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken Mc Nuggets and Egg Mc Muffin
Burger king often abbreviated as BK, Burger King is a global company. The first thing that comes into your mind when hearing or reading the word Burger King is that it makes you think of a tasty Burger. Burger King is known as the kings of burgers.
Burger King has more than 12,000 outlets in 73 countries; 66% are in the United States and 90% are privately owned and operated. The company has more than 37,000 employees serving approximately 11.4 million customers daily
I will now compare their products, promotion, place and price.
The most important thing that involves in product is that Mc Donald’s and Burger King both offer a menu of items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their