lv japan

Topics: Economics, Brand, Logo Pages: 3 (1056 words) Published: November 4, 2013
Louis Vuitton in Japan Harvard Case Solution & Analysis
In this study, the opportunities and challenges, Louis Vuitton, the leading European luxury sector multinational firms in Japan, given the unique characteristics of brand management and the integration of culture and consumer behavior in Japan. In recent decades, Japan was the most lucrative market Louis Vuitton, but it seems that the global economic crisis has led to a decrease in sales. Facing a weak economy and a shift in consumer preferences, Louis Vuitton has its own unique strategy to adapt to the Japanese market. Days, based on the logo and charge a high price, it seems, gone, as there is more interest in craftsmanship and value for money. To boost sales, the company was forced to run less expensive collections are made with cheaper materials. The brand is also opening stores in small towns, where temptation logo still works. Over the years, Japanese consumers have shown enthusiasm and passion for the famous brand. What were the keys to a successful business model Louis Vuitton, in the Japanese market? Louis Vuitton in Japan Harvard Case Solution & Analysis

In this study, the opportunities and challenges, Louis Vuitton, the leading European luxury sector multinational firms in Japan, given the unique characteristics of brand management and the integration of culture and consumer behavior in Japan. In recent decades, Japan was the most lucrative market Louis Vuitton, but it seems that the global economic crisis has led to a decrease in sales. Facing a weak economy and a shift in consumer preferences, Louis Vuitton has its own unique strategy to adapt to the Japanese market. Days, based on the logo and charge a high price, it seems, gone, as there is more interest in craftsmanship and value for money. To boost sales, the company was forced to run less expensive collections are made with cheaper materials. The brand is also opening stores in small towns, where temptation logo still works. Over the...
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