Luxury Cars
INTRODUCTION:-
A Luxury car is a styled, luxurious automobile intended for comfort and satisfaction of its owner or driver, sacrificing passenger space, cargo capacity and other practical concerns for the sake of style. The luxury cars are very expensive and its price range is above Rs 20 lakhs. Hence these cars are affordable and are preferred by high income group.
A Luxury car segment is one which is packed with extra dose of luxury features, designed with perfection and beauty for a guaranteed appreciation. The vehicle has features that provide ultra modern facilities to pamper the passenger with great level of comfort in comparison to any other segment. Today owning a luxury car is a status symbol that speaks loud of your wealth. But unlike a small car or a sedan which is manufactured in a huge number for the masses the luxury car is manufactured in small numbers with a very expensive price tag that attracts only the few. In last few years big luxury car brands like Audi, Bentley, Volkswagen, Mercedes, BMW etc. have introduced their new and beautifully crafted luxury car in Indian market to attract the growing market in luxury segment .
HISTORY OF THE LUXURY CAR BRANDS:-
The German luxury car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So, it remained ‘Numero Uno’ luxury car brand in India for more than a decade.
Mercedes-Benz India Limited was established in November 1994 as a joint-venture between Daimler-Benz AG and erstwhile Telco (presently, Tata Motors). It has traversed a long journey starting with the launch of one of the most successful models worldwide – the Mercedes-Benz E-Class (W124) in March 1995. Mercedes India, now known as DaimlerChrysler India Private Ltd., has a state-of-the-art fully-equipped manufacturing unit in Pune. Mercedes-Benz is known for providing the Indian customers, latest models and technology following strict
A Luxury car is a styled, luxurious automobile intended for comfort and satisfaction of its owner or driver, sacrificing passenger space, cargo capacity and other practical concerns for the sake of style. The luxury cars are very expensive and its price range is above Rs 20 lakhs. Hence these cars are affordable and are preferred by high income group.
A Luxury car segment is one which is packed with extra dose of luxury features, designed with perfection and beauty for a guaranteed appreciation. The vehicle has features that provide ultra modern facilities to pamper the passenger with great level of comfort in comparison to any other segment. Today owning a luxury car is a status symbol that speaks loud of your wealth. But unlike a small car or a sedan which is manufactured in a huge number for the masses the luxury car is manufactured in small numbers with a very expensive price tag that attracts only the few. In last few years big luxury car brands like Audi, Bentley, Volkswagen, Mercedes, BMW etc. have introduced their new and beautifully crafted luxury car in Indian market to attract the growing market in luxury segment .
HISTORY OF THE LUXURY CAR BRANDS:-
The German luxury car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So, it remained ‘Numero Uno’ luxury car brand in India for more than a decade.
Mercedes-Benz India Limited was established in November 1994 as a joint-venture between Daimler-Benz AG and erstwhile Telco (presently, Tata Motors). It has traversed a long journey starting with the launch of one of the most successful models worldwide – the Mercedes-Benz E-Class (W124) in March 1995. Mercedes India, now known as DaimlerChrysler India Private Ltd., has a state-of-the-art fully-equipped manufacturing unit in Pune. Mercedes-Benz is known for providing the Indian customers, latest models and technology following strict