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Luxury

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Luxury
MANAGING
FASHION &
LUXURY
COMPANIES
Week 1

W1 - Content

Fashion &
Luxury

1.

What is Fashion?

2.

New Trends

3.

Dream Factor and Media System

4.

What is Luxury?

5.

Luxury as a Product

6.

Luxury as Know How, Industry and Business

7.

Luxury as a Culture

8.

Luxury as a Customer

9.

What Luxury is not

10.

Fashion and Luxury for Millennials

2

W1 - Content

Fashion

1.

What is Fashion?

2.

New Trends

3.

Dream Factor and Media System

4.

What is Luxury?

5.

Luxury as a Product

6.

Luxury as Know How, Industry and Business

7.

Luxury as a Culture

8.

Luxury as a Customer

9.

What Luxury is not

10.

Fashion and Luxury for Millennials

3

Someone said… “

What is
Fashion

“We live not according to reason, but according to fashion”
Seneca, philosopher, mid-1st century AD
“There's never a new fashion but it's old”
Geoffrey Chaucer, English poet
1340-1400
“Fashion is a form of ugliness so intolerable that we have to alter it every six months”
Oscar Wilde, poet, novelist, dramatist and critic
1854-1900

“Fashion is not something that exists in dresses only.
Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”
Coco Chanel, French fashion designer
1883-1971
4

Someone said… What is
Fashion

“Fashions fade, style is eternal”
Yves Saint Laurent, French fashion designer
1936-2008
“Fashion is like a fruit, you couldn't eat it a day before and you can't eat it a day after, its just about today”
Alber Elbaz, Israeli fashion designer
1961
“I don't design clothes. I design dreams”
Ralph Lauren, American fashion designer
1939

”
5

Someone said… What is
Fashion

Ralph Lauren: In His Own Words
Ralph Lauren describes the process, trials, challenges and ultimate rewards of bringing his dreams to life each season on the runway
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