Luna Case Study
PART A - Case summary
First before summarizing the case lets be understand what Luna is? Luna was a small company that had been owned and operated by the Dumart family for almost 60 years, In the 1980s, was sold the firm’s stock to a larger stationery company and then DGG acquired that stationery company as a vehicle for manufacturing and marketing copy and printer paper. So now I summarized the case as written. It was her early time when Erika Graeper absently twirled the Luna in her fingers and smiled to herself, as the Luna tripped memories of both pleasure and small embarrassment. Luna had been given to Erika by her grandmother a dozen years ago. Since then, the Luna unused, and had been tucked in the back of a desk drawer. Erika had promptly used the pen to write a thank you note on crisp white stationery and had solemnly said that it would be a great help in her studies. Erika's only knowledge of the Luna pen came from the fact that her grandmother happened to have given her one long ago. Erika discussed the Luna Pen puzzle with three of her new colleagues before finding someone who could explain why a letter to Heinrich Dumart should be forwarded to her at DGG but Erika was tempted to write Cecil Armstrong and simply tell him that Luna had gone out of business years ago, but still she remained confused by the fact that he was somehow still getting supplies from Alven Feng of Global Service. But while she is in Kuala Lumpur and heading with other meetings to prepare in Hong Kong and Seoul, the flight delays out of the Kuala Lumpur airport, the furthest thing from Erika's mind was Luna puzzle when she had seen a handsome indigo pen in the display at the duty-free shop. Within the week, Mann confirmed that his superiors did not want to bring back to its fountain pen activities, though DGG would be glad to get whatever value was represented by the Luna name. Erika was not surprised by the tone of Schmidt's
First before summarizing the case lets be understand what Luna is? Luna was a small company that had been owned and operated by the Dumart family for almost 60 years, In the 1980s, was sold the firm’s stock to a larger stationery company and then DGG acquired that stationery company as a vehicle for manufacturing and marketing copy and printer paper. So now I summarized the case as written. It was her early time when Erika Graeper absently twirled the Luna in her fingers and smiled to herself, as the Luna tripped memories of both pleasure and small embarrassment. Luna had been given to Erika by her grandmother a dozen years ago. Since then, the Luna unused, and had been tucked in the back of a desk drawer. Erika had promptly used the pen to write a thank you note on crisp white stationery and had solemnly said that it would be a great help in her studies. Erika's only knowledge of the Luna pen came from the fact that her grandmother happened to have given her one long ago. Erika discussed the Luna Pen puzzle with three of her new colleagues before finding someone who could explain why a letter to Heinrich Dumart should be forwarded to her at DGG but Erika was tempted to write Cecil Armstrong and simply tell him that Luna had gone out of business years ago, but still she remained confused by the fact that he was somehow still getting supplies from Alven Feng of Global Service. But while she is in Kuala Lumpur and heading with other meetings to prepare in Hong Kong and Seoul, the flight delays out of the Kuala Lumpur airport, the furthest thing from Erika's mind was Luna puzzle when she had seen a handsome indigo pen in the display at the duty-free shop. Within the week, Mann confirmed that his superiors did not want to bring back to its fountain pen activities, though DGG would be glad to get whatever value was represented by the Luna name. Erika was not surprised by the tone of Schmidt's